TY  - BOOK
AU  - Ediger,Anne
AU  - Pavlik,Cheryl
TI  - 1. Reading connections: Skills and strategies for purposeful reading 
SN  - 0194358259 (student book)
PY  - 2000///
CY  - New York
PB  - Oxford University Press
KW  - English language
KW  - Textbooks for foreign speakers
KW  - Study and teaching
KW  - Foreign speakers
KW  - Readers
N1  - SUMMARY:; “Reading Connections is a two-book series that teaches students the reading, vocabulary and critical thinking skills essential for becoming effective readers; Each unit features thematically-grouped authentic readings accompanied by extensive reading strategy instruction, designed to build a core set of reading skills; Students are introduced to reading for real-life purposes through challenging unit tasks. These require them to read purposefully in order to gather and synthesize relevant information from texts with each unit and to draw well-reasoned conclusions, presented in a variety of formats.” – Back cover; CONTENTS; Unit 1: The Ad Game; Reading 1: A Very Short History of Advertising; Reading 2: Basic Advertising Techniques; Reading 3: Characteristics of Good Ads; Reading 4: Twelve Steps to Creating Successful Ads; Reading 5: What's in a Name?; Reading 6: Improve Your Creativity in Five Minutes a Day; Unit Tasks; 1. Evaluating advertisements; 2. Writing an effective advertisement; Unit 2: This Thing Called Love; Reading 1: Why Him? Why Her?; Reading 2: Romance Is Universal; Reading 3: Body Talk; Reading 4: Dating: A Twentieth Century Innovation; Reading 5: Playing Hard to Get; Reading 6: The Place of Romance in Love; Unit Tasks:; Investigating the concept of romance in your culture; Unit 3: Mind Over Matter; Reading 1: Thinking Yourself Healthy; Reading 2: Making the Connection; Reading 3: The Mental Edge; Reading 4: The Stress Cure That's Right for You; Reading 5: Laughter As Therapy; Reading 6: Healing Words; Unit Tasks; Reporting on the mind-body connection; Unit 4: The World of Work; Reading 1: Jobs to Die For; Reading 2: Get Into the Flow; Reading 3: How to Hire Employees; Reading 4: The First 100 Days; Reading 5: What It Takes; Reading 6: Make Your Resume Do the Work; Unit Tasks; 1. Conducting a survey on job satisfaction; 2. Constructing a pamphlet on career advice for college seniors; 3. Preparing an oral presentation on what to look for when hiring new employees; Appendix; Additional Readings; Intermediate level for students entering college or university
ER  -