TY  - BOOK
AU  - Cotton, David
AU  - Falvey, David
AU  - Kent, Simon
TI  - Elementary Market Leader: Business English Course Book 
SN  - 9781292134758 (Course Book)
PY  - 2016///
CY  - White Plains, NY
PB  - Pearson Education Ltd.
KW  - English language
KW  - Business English
KW  - Problems and exercises
KW  - Study and teaching
KW  - Foreign speakers.
N1  - "3rd Edition Extra with business skills and self-assessment." (Front Cover); Includes Grammar Reference, Audio Script and Glossary; Unit 1: INTRODUCTIONS
; DISCUSSION: Introduce yourself
; TEXTS
; Listening: An interview with a consultant
; Reading: From small town to global leader
; LANGUAGE WORK: Nationalities, to be, a /an with jobs, wh-questions
; SKILLS: Introducing yourself and others
; CASE STUDY: A job fair in Singapore: Decide on the successful candidate for a job
; Writing: Email; Unit 2: WORK AND LEISURE
; DISCUSSION: Discuss what people want from work
; TEXTS
; Reading: Business diary: Eugene Kaspersky, Financial Times
; Listening: An interview with Ros Pomeroy
; LANGUAGE WORK: Days, months, dates, leisure activities, present simple, adverbs and expressions of frequency
; SKILLS: Talking about work and leisure
; CASE STUDY: Hudson Design Inc.: Resolve issues with unhappy staff
; Writing: Email; Unit 3: PROBLEMS
; DISCUSSION: Talk about problems at work
; TEXTS
; Listening: An interview with a specialist in changer leadership
; Reading: Call-centre interviews
; LANGUAGE WORK: Adjectives too/enough, Present-simple: negatives and questions, have, some and any
; SKILLS: Telephoning, solving problems
; CASE STUDY: High-Style business rentals: Respond to negative customer feedback
; Writing: Email; WORKING ACROSS CULTURES: 1. EATING OUT; REVISION UNIT A; BUSINESS SKILLS: 1.1 SMALL TALK; 1.2 TELEPHONING; Unit 5: FOOD AND ENTERTAINING
; DISCUSSION: Discuss food from different countries
; TEXTS
; Reading: India likes fast-food chains, Financial times
; Listening: An interview with a specialist in change leadership
; LANGUAGE WORK: Eating out some/any, countable and uncountable nouns
; SKILLS: Making decisions
; CASE STUDY: Which restaurant? Choose the right place to eat for some important clients
; Writing: Email; Unit 6: BUYING AND SELLING
; DISCUSSION: Talk about buying different products
; TEXTS
; Reading: Uniqlo: a global success story
; Listening: An interview with a management consultant
; LANGUAGE WORK: Choosing a product; choosing a service; Past simple; Past time references
; SKILLS: Describing a product
; CASE STUDY: NP Innovations: Decide on a new product
; Writing: Email; WORKING ACROSS CULTURES: 2. COMMUNICATION STYLES; REVISION UNIT B; BUSINESS SKILLS: 2.1 MEETINGS; 2.2 PRESENTATIONS; Unit 7: PEOPLE
; DISCUSSION: Talk about how you like to work
; TEXTS
; Listening: Interviews with a management consultant
; Reading: Women at the top: Andrea Jung – Financial Times
; LANGUAGE WORK: Describing people; Past simple: negatives and questions; Question forms
; SKILLS: Dealing with problems
; CASE STUDY: Tell us about it: Give advice on problems at work
; Writing: Reply to a problem message; Unit 8: ADVERTISING
; DISCUSSION: Do an advertising quiz
; TEXTS; Reading: Volkswagen’s Black Beetle ad – Financial Times
; Listening: An interview with an organisation development consultant
; LANGUAGE WORK: Advertising and markets; Comparatives and superlatives; much / a lot, a little / a bit
; SKILLS: Participating in discussions
; CASE STUDY: Excelsior Chocolate Products: Devise an advertising campaign
; Writing: Product launch plan; Unit 9: COMPANIES
; DISCUSSION: Do a companies quiz
; TEXTS
; Listening: An interview with a specialist in change leadership
; Reading: New markets for Games
; LANGUAGE WORK: Describing companies; Present continuous; Present simple or present continuous
; SKILLS: Starting a presentation
; CASE STUDY: Presenting your company: Prepare a short presentation
; Writing: Company profile; WORKING ACROSS CULTURES: 3. DOING BUSINESS INTERNATIONALLY; REVISION UNIT C; BUSINESS SKILLS: 3.1 NEGOTIATIONS; 3.2 MEETINGS; Unit 10: COMMUNICATION
; DISCUSSION: Do a communications quiz
; TEXTS
; Listening: An interview with a management consultant
; Reading: I’m a fan of Facebook, but not of video calls – Financial Times
; LANGUAGE WORK: Internal communication; Talking about future plans; will
; SKILLS: Making arrangements
; CASE STUDY: Blakelock Engineering: Decide who should leave a company
; Writing: Email; Unit 11: CULTURES
; DISCUSSION: Look at some tips for doing business in another country
; TEXTS
; Listening: Three people talk about cultural mistakes
; Reading: Lessons in cultural difference – Financial Times
; LANGUAGE WORK: Company cultures; should/shouldn’t; could/would
; SKILLS: Identifying problems and agreeing action
; CASE STUDY: The wind of change: Assess ideas for changing a company culture
; Writing: Action minutes; Unit 12: JOBS
; DISCUSSION: Discuss jobs
; TEXTS
; Listening: An interview with an organisation development consultant
; Reading: profile on a professional networking site
; LANGUAGE WORK: Skills and abilities; Present perfect; Past simple and present perfect
; SKILLS: Interview skills
; CASE STUDY: Nelson & Harper Inc.: Interview candidates for a job
; Writing: Letter; WORKING ACROSS CULTURES: 4. TEAM WORKING; REVISION UNIT D; BUSINESS SKILLS: 4.1 INTERVIEWS; 4.2 PRESENTATIONS; Writing File; Activity File; Grammar Reference; Audio Scripts; Course book intended for beginner-level learners of Business English
N2  - "Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the financial times; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; New 'Working Across Cultures' spreads; New vocabulary trainer www.marketleader.vocabtrainer.net" (Book Cover)
UR  - https://pearsonerpi.com/en/elt/block-b/market-leader-3rd-ed-extra-elementary-course-book-w-dvd-rom-213475
UR  - https://ottawa.bibliocommons.com/item/show/1067789026
ER  -