Intermediate Market Leader : Business English Course Book /
David Cotton, David Falvey, and Simon Kent; Bill Mascull (Teacher's Resource Book).
- 3rd ed.
- White Plains, NY : Pearson Education Ltd., 2016.
- (Student Book) 175 p. : ill. ; 30 cm + DVD-ROM. (Teacher's Book) 216 p. : ill. ; 30 cm. + DVD-ROM.
- Market Leader .
Unit 1: BRANDS DISCUSSION: Talk about your favourite brands LISTENING: An interview with a brand manager READING: Building Luxury brands - Financial Times LANGUAGE WORK: Words that go with brand, product and market, present simple and present continuous. SKILLS: Taking part in meetings CASE STUDY: Hudson Corporation: Decide how a luggage manufacturer can protect its brand WRITING: email Unit 2: TRAVEL DISCUSSION: Talk about your travel experiences LISTENING: An interview with a sales director of a hotel chain READING: What business travellers want - Financial Times LANGUAGE WORK: British and American travel words, talking about the future SKILLS: Telephoning: making arrangements CASE STUDY: BTS: Retain a travel agent's key client WRITING: email Unit 3: CHANGE DISCUSSION: Discuss attitudes to change in general and at work READING: Mercedes, shining star - Financial Times LISTENING: An interview with a management consultant LANGUAGE WORK: Words for describing change, past simple and present perfect SKILLS: Managing meetings CASE STUDY: Acquiring Asia Entertainment: Solve the problems arising from a recent merger Unit 4: ORGANISATION DISCUSSION: Talk about status within an organisation READING: A successful organisation - Financial Times LISTENING: An interview with a management consultant LANGUAGE WORK: Words and expressions to describe company structure, noun combinations SKILLS: Socialising: introductions and networking CASE STUDY: InStep's relocation: Decide on the relocation site of a show manufacturer WRITING: e-mail Unit 5: ADVERTISING DISCUSSION: Discuss authentic advertisements READING: A new kind of campaign - Financial Times LISTENING: An interview with a marketing communications executive LANGUAGE WORK: Words and expressions for talking about advertising, articles SKILLS: Starting and structuring a presentation CASE STUDY: Alpha Advertising: Develop an advertising campaign WRITING: summary Unit 6: MONEY DISCUSSION: Do a quiz and discuss attitudes to money LISTENING: An interview with an investment director READING: An inspirational story - Sunday Times LANGUAGE WORK: Words and expressions for talking about finance, describing trends SKILLS: Dealing with figures CASE STUDY: Make your pitch: Present a new idea to investors WRITING: e-mail Unit 7: CULTURES
DISCUSSION: Discussion the importance of cultural awareness in business LISTENING: An interview with the manager of a cultural training centre READING: Culture shock - Finance Week LANGUAGE WORK: Idioms for talking about business relationships, advice, obligation and necessity SKILLS: Social English CASE STUDY: Business culture briefing: Prepare a talk on business culture WRITING: report Unit 8: HUMAN RESOURCES DISCUSSION: Talk about job interviews READING: Women at work - Thanh Nien News LISTENING: An interview with an International recruitment specialist LANGUAGE WORK: Expressions for talking about job applications - ing forms and infinitives SKILLS: Getting information on the telephone CASE STUDY: Fast Fitness: Find a new manager for a health club chain WRITING: letter Unit 9: INTERNATIONAL MARKETS DISCUSSION: Discuss the development of international markets READING: Trade between China and the US - China Daily, Reuters LISTENING: An interview with an expert on negotiating LANGUAGE WORK: Words and expressions for talking about free trade, conditions SKILLS: Negotiatiing CASE STUDY: Pampas Leather Company: Negotiate a deal on leather goods WRITING: e-mail Unit 10: ETHICS DISCUSSION: Discuss questions of ethics at work READING: The ethics of résumé writing - Business Week LISTENING: An interview with the director of an environmental organisation LANGUAGE WORK: Words to describe illegal activity or unethical behaviour, narrative tenses SKILLS: Considering options CASE STUDY: Principles or profit?: Debate some ethical dilemmas facing a drugs company WRITING: report Unit 11: LEADERSHIP DISCUSSION: Discuss the qualities of good leadership LISTENING: An interview with the managing director of an executive recruitment company READING: Leading L'Oréal - Financial Times LANGUAGE WORK: Words to describe character, Relative clauses SKILLS: Presenting CASE STUDY: Lina Sports: Decide on the best leader for a troubled sportswear manufacturer WRITING: e-mail Unit 12: COMPETITION DISCUSSION: Do a quiz on how competitive you are READING: Head to head competition - Daily Telegraph LISTENING: An interview with a manager for the Competition Commission LANGUAGE WORK: Idioms from sport to describe competition passives SKILLS: Negotiating CASE STUDY: Fashion House: Negotiate new contracts with suppliers WRITING: e-mail
Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM New 'Working Across Cultures' spreads New Vocabulary Trainer (www.marketleader.vocabtrainer.net) EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business experts All Course Book audio New i-Glossary Practice exercises" (Book cover)