TY - BOOK AU - Cotton, David AU - Falvey, David AU - Kent, Simon AU - Mascull, Bill TI - Intermediate Market Leader: Business English Course Book SN - 9781292134772 (Student Book) PY - 2016///. CY - White Plains, NY PB - Pearson Education Ltd. KW - English language KW - Business English KW - Problems and exercises KW - Studying and teaching KW - Textbooks for foreign speakers N1 - Unit 1: BRANDS ; DISCUSSION: Talk about your favourite brands ; LISTENING: An interview with a brand manager ; READING: Building Luxury brands - Financial Times ; LANGUAGE WORK: Words that go with brand, product and market, present simple and present continuous. ; SKILLS: Taking part in meetings ; CASE STUDY: Hudson Corporation: Decide how a luggage manufacturer can protect its brand ; WRITING: email; Unit 2: TRAVEL ; DISCUSSION: Talk about your travel experiences; LISTENING: An interview with a sales director of a hotel chain ; READING: What business travellers want - Financial Times ; LANGUAGE WORK: British and American travel words, talking about the future ; SKILLS: Telephoning: making arrangements ; CASE STUDY: BTS: Retain a travel agent's key client ; WRITING: email; Unit 3: CHANGE ; DISCUSSION: Discuss attitudes to change in general and at work; READING: Mercedes, shining star - Financial Times ; LISTENING: An interview with a management consultant ; LANGUAGE WORK: Words for describing change, past simple and present perfect ; SKILLS: Managing meetings ; CASE STUDY: Acquiring Asia Entertainment: Solve the problems arising from a recent merger ; Unit 4: ORGANISATION ; DISCUSSION: Talk about status within an organisation ; READING: A successful organisation - Financial Times ; LISTENING: An interview with a management consultant ; LANGUAGE WORK: Words and expressions to describe company structure, noun combinations ; SKILLS: Socialising: introductions and networking ; CASE STUDY: InStep's relocation: Decide on the relocation site of a show manufacturer ; WRITING: e-mail; Unit 5: ADVERTISING ; DISCUSSION: Discuss authentic advertisements; READING: A new kind of campaign - Financial Times ; LISTENING: An interview with a marketing communications executive ; LANGUAGE WORK: Words and expressions for talking about advertising, articles ; SKILLS: Starting and structuring a presentation ; CASE STUDY: Alpha Advertising: Develop an advertising campaign ; WRITING: summary; Unit 6: MONEY ; DISCUSSION: Do a quiz and discuss attitudes to money ; LISTENING: An interview with an investment director ; READING: An inspirational story - Sunday Times ; LANGUAGE WORK: Words and expressions for talking about finance, describing trends ; SKILLS: Dealing with figures ; CASE STUDY: Make your pitch: Present a new idea to investors ; WRITING: e-mail; Unit 7: CULTURES ; DISCUSSION: Discussion the importance of cultural awareness in business ; LISTENING: An interview with the manager of a cultural training centre ; READING: Culture shock - Finance Week ; LANGUAGE WORK: Idioms for talking about business relationships, advice, obligation and necessity ; SKILLS: Social English; CASE STUDY: Business culture briefing: Prepare a talk on business culture ; WRITING: report; Unit 8: HUMAN RESOURCES ; DISCUSSION: Talk about job interviews ; READING: Women at work - Thanh Nien News ; LISTENING: An interview with an International recruitment specialist ; LANGUAGE WORK: Expressions for talking about job applications - ing forms and infinitives ; SKILLS: Getting information on the telephone ; CASE STUDY: Fast Fitness: Find a new manager for a health club chain ; WRITING: letter; Unit 9: INTERNATIONAL MARKETS ; DISCUSSION: Discuss the development of international markets ; READING: Trade between China and the US - China Daily, Reuters ; LISTENING: An interview with an expert on negotiating ; LANGUAGE WORK: Words and expressions for talking about free trade, conditions ; SKILLS: Negotiatiing ; CASE STUDY: Pampas Leather Company: Negotiate a deal on leather goods ; WRITING: e-mail; Unit 10: ETHICS ; DISCUSSION: Discuss questions of ethics at work ; READING: The ethics of résumé writing - Business Week ; LISTENING: An interview with the director of an environmental organisation ; LANGUAGE WORK: Words to describe illegal activity or unethical behaviour, narrative tenses ; SKILLS: Considering options ; CASE STUDY: Principles or profit?: Debate some ethical dilemmas facing a drugs company ; WRITING: report; Unit 11: LEADERSHIP ; DISCUSSION: Discuss the qualities of good leadership ; LISTENING: An interview with the managing director of an executive recruitment company ; READING: Leading L'Oréal - Financial Times ; LANGUAGE WORK: Words to describe character, Relative clauses ; SKILLS: Presenting ; CASE STUDY: Lina Sports: Decide on the best leader for a troubled sportswear manufacturer ; WRITING: e-mail; Unit 12: COMPETITION ; DISCUSSION: Do a quiz on how competitive you are ; READING: Head to head competition - Daily Telegraph ; LISTENING: An interview with a manager for the Competition Commission ; LANGUAGE WORK: Idioms from sport to describe competition passives ; SKILLS: Negotiating ; CASE STUDY: Fashion House: Negotiate new contracts with suppliers ; WRITING: e-mail N2 - Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM New 'Working Across Cultures' spreads New Vocabulary Trainer (www.marketleader.vocabtrainer.net) EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business experts All Course Book audio New i-Glossary Practice exercises" (Book cover) UR - https://pearsonerpi.com/en/elt/block-b/market-leader-3rd-ed-extra-intermediate-course-book-w-dvd-rom-213477 UR - https://ottawa.bibliocommons.com/item/show/1067786026 ER -