Cotton, David <br/><br/>
Pre-Intermediate Market Leader :  Business English Course Book /  
David Cotton, David Falvey, and Simon Kent. 
 - 3rd ed.  
 - White Plains, NY :  Pearson Education Ltd.,  2016.  
 - 175 p. :  ill. ;  30 cm  + DVD-ROM. 
 - Market Leader .
<br/><br/> "3rd Edition Extra with business skills and self-assessment." (Front Cover) 
<br/><br/>Includes Grammar Reference, Audio Script and Glossary. 
<br/><br/>"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times.  The 3rd Edition Course Book includes: <br/>  All new reading texts from the financial times<br/>  All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business<br/>  All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM<br/>  New 'Working Across Cultures' spreads<br/>  New vocabulary trainer www.marketleader.vocabtrainer.net" EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings.  The DVD-ROM includes:<br/>  Video interviews with business experts<br/>  All course book audio<br/>  New i-Glossary<br/>  Practice exercises." (Book cover) CONTENTS Unit 1: CAREER<br/>  DISCUSSION: Talk about your career plan<br/>  LISTENING: An interview with the Finance Director of a TV company<br/>  READING: Facebook profile 'could damage job prospects' - Telegraph<br/>  LANGUAGE WORK: Career moves, Modals 1: ability, requests and offers<br/>  SKILLS: Telephoning: making contact<br/>  CASE STUDY: YouJuice: Decide on the successful candidate for a job<br/>  WRITING: e-mail Unit 2: COMPANIES <br/>  DISCUSSION: Talk about companies<br/>  READING:  India: Tata's search for a new CEO - Financial Times  Is John Lewis the best company in Britain to work for? - Guardian  LISTENING: An interview with the CEO of a food company<br/>  LANGUAGE WORK: Describing companies, Present simple and present continuous <br/>  SKILLS: Presenting your company<br/>  CASE STUDY: Dino Conti Ice Cream: Decide on the best way to invest in a company's future  WRITING: proposal Unit 3: SELLING<br/>  DISCUSSION: Talk about shopping habits<br/>  LISTENING: An interview with the Director of Marketing of a TV shopping channel<br/>  READING: Women on top in new sales industry survey - web article<br/>  LANGUAGE WORK: Making sales, Modals 2: must, need to, have to, should<br/>  SKILLS: Negotiating: reaching agreement<br/>  CASE STUDY: A partnership agreement: Work on a proposed partnership between a jet charter company and a hotel group<br/>  WRITING: letter  Unit 4: GREAT IDEAS<br/>  DISCUSSION: Discuss what makes a great idea<br/>  LISTENING: An interview with a researcher<br/>  READING:<br/>   Who needs translators? - web article<br/>  Safer cycling - web article <br/>  Going for gold - web article<br/>  LANGUAGE WORK: Verb and noun combinations, Past simple and past continuous <br/>  SKILLS: Participating in discussions<br/>  CASE STUDY: The new attraction: Decide on the best idea for a new attraction<br/>  WRITING: report Unit 5: STRESS<br/>  DISCUSSION: Discuss stressful situations and activities<br/>  LISTENING: An interview with the Director of Marketing at a health consultancy<br/>  READING: Over half of business owners feeling increasingly stressed - web article <br/>  LANGUAGE WORK: Stress in the workplace, past simple and present perfect<br/>  SKILLS: Participating in discussions<br/>  CASE STUDY: Davies-Miller Advertising: Suggest ways of reducing stress amongst staff<br/>  WRITING: report Unit 6: ENTERTAINING<br/>  DISCUSSION: Discuss corporate entertaining<br/>  LISTENING: An interview with the Chief Executive of a corporate entertainment company<br/>  READING: Interview with three corporate entertainment experts<br/>  LANGUAGE WORK: Eating and drinking, multiword verbs<br/>  SKILLS: Socialising: greetings and small talk<br/>  CASE STUDY: Organising a conference: Choose the location for a sales conference<br/>  WRITING: e-mail Unit 7: NEW BUSINESS<br/>  DISCUSSION: Discuss new businesses and business sectors <br/>  LISTENING: Interviews with the CEO of a money-transfer company and the CEO of a food company<br/>  READING: <br/>  Internet whiz-kid's discount idea makes billions in two years - Financial Times<br/>  Help with exports - Financial Times<br/>  LANGUAGE WORK: Economic terms, time clauses<br/>  SKILLS: Dealing with numbers<br/>  CASE STUDY: Taka Shimizu Cycles: Choose the location for a new factory<br/>  WRITING: e-mail Unit 8: MARKETING<br/>  DISCUSSION: Talk about the marketing mix and marketing campaigns<br/>  LISTENING: An interview with the European Marketing Manager of a pharmaceutical company<br/>  READING: Adidas targets the Chinese interior - Financial Times <br/>  LANGUAGE WORK: Word partnerships, questions<br/>  SKILLS: Telephoning: exchanging information<br/>  CASE STUDY: Wincote International: Devise a plan to improve sales at an outdoor-clothing company<br/>  WRITING: e-mail  Unit 9: PLANNING<br/>  DISCUSSION: Discuss how and when to plan<br/>  LISTENING: An interview with a business consultant and author<br/>  READING: When there's no plan A - Financial Times<br/>  LANGUAGE WORK: Making plans, talking about future plans<br/>  SKILLS: Meetings: interrupting and clarifying<br/>  CASE STUDY: European Press and Media Corporation: Plan a new issue of a magazine<br/>  WRITING: letter Unit 10: MANAGING PEOPLE<br/>  DISCUSSION: Discuss the qualities of a good manager<br/>  LISTENING: An interview with the author of a management book<br/>  READING: Share the power - Financial Times<br/>  LANGUAGE WORK: Verbs and prepositions, reported speech<br/>  SKILLS: Socialising and entertaining<br/>  CASE STUDY: Ashley Cooper Search Agency: Advise on improving staff relations at a property company<br/>  WRITING: report Unit 11: CONFLICT <br/>  DISCUSSION: Do a quiz on managing conflict<br/>  LISTENING: An interview with an expert in dispute resolution<br/>  READING: Intervening quickly in cases of conflict - Chartered Institute of Personnel and Development<br/>  LANGUAGE WORK: Word-building conditionals<br/>  SKILLS: Negotiating: dealing with conflict<br/>  CASE STUDY: Herman & Corrie Teas: Decide whether a company should accept a buy-out offer<br/>  WRITING: letter Unit 12: PRODUCTS<br/>  DISCUSSION: Discuss products<br/>  LISTENING: An interview with the editor of a news network<br/>  READING: A path to salvation through innovation - Financial Times<br/>  LANGUAGE WORK: Describing products, passives<br/>  SKILLS: Presenting a product<br/>  CASE STUDY: The George Marshall Awards: Choose the winner of a product-innovation competition<br/>  WRITING: report 
<br/><br/> For pre-Intermediate (A2-B1) english as second language learners. 
<br/><br/><label>ISBN: </label>9781292134796 (Student Book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language--Textbooks for foreign speakers.--Business English<br/>English language--Study and teaching--Foreign speakers.--Business English<br/>Business English.