TY - BOOK AU - Cotton, David AU - Falvey, David AU - Kent, Simon TI - Pre-Intermediate Market Leader: Business English Course Book / SN - 9781292134796 (Student Book) PY - 2016///. CY - White Plains, NY PB - Pearson Education Ltd. KW - English language KW - Business English KW - Textbooks for foreign speakers KW - Study and teaching KW - Foreign speakers N1 - "3rd Edition Extra with business skills and self-assessment." (Front Cover); Includes Grammar Reference, Audio Script and Glossary; "Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times.; The 3rd Edition Course Book includes: ; All new reading texts from the financial times ; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business ; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM ; New 'Working Across Cultures' spreads ; New vocabulary trainer www.marketleader.vocabtrainer.net"; EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings.; The DVD-ROM includes ; Video interviews with business experts ; All course book audio ; New i-Glossary ; Practice exercises." (Book cover); CONTENTS; Unit 1: CAREER ; DISCUSSION: Talk about your career plan ; LISTENING: An interview with the Finance Director of a TV company ; READING: Facebook profile 'could damage job prospects' - Telegraph ; LANGUAGE WORK: Career moves, Modals 1: ability, requests and offers ; SKILLS: Telephoning: making contact ; CASE STUDY: YouJuice: Decide on the successful candidate for a job ; WRITING: e-mail; Unit 2: COMPANIES ; DISCUSSION: Talk about companies ; READING; India: Tata's search for a new CEO - Financial Times; Is John Lewis the best company in Britain to work for? - Guardian; LISTENING: An interview with the CEO of a food company ; LANGUAGE WORK: Describing companies, Present simple and present continuous ; SKILLS: Presenting your company ; CASE STUDY: Dino Conti Ice Cream: Decide on the best way to invest in a company's future; WRITING: proposal; Unit 3: SELLING ; DISCUSSION: Talk about shopping habits ; LISTENING: An interview with the Director of Marketing of a TV shopping channel ; READING: Women on top in new sales industry survey - web article ; LANGUAGE WORK: Making sales, Modals 2: must, need to, have to, should ; SKILLS: Negotiating: reaching agreement ; CASE STUDY: A partnership agreement: Work on a proposed partnership between a jet charter company and a hotel group ; WRITING: letter; Unit 4: GREAT IDEAS ; DISCUSSION: Discuss what makes a great idea ; LISTENING: An interview with a researcher ; READING: ; Who needs translators? - web article ; Safer cycling - web article ; Going for gold - web article ; LANGUAGE WORK: Verb and noun combinations, Past simple and past continuous ; SKILLS: Participating in discussions ; CASE STUDY: The new attraction: Decide on the best idea for a new attraction ; WRITING: report; Unit 5: STRESS ; DISCUSSION: Discuss stressful situations and activities ; LISTENING: An interview with the Director of Marketing at a health consultancy ; READING: Over half of business owners feeling increasingly stressed - web article ; LANGUAGE WORK: Stress in the workplace, past simple and present perfect ; SKILLS: Participating in discussions ; CASE STUDY: Davies-Miller Advertising: Suggest ways of reducing stress amongst staff ; WRITING: report; Unit 6: ENTERTAINING ; DISCUSSION: Discuss corporate entertaining ; LISTENING: An interview with the Chief Executive of a corporate entertainment company ; READING: Interview with three corporate entertainment experts ; LANGUAGE WORK: Eating and drinking, multiword verbs ; SKILLS: Socialising: greetings and small talk ; CASE STUDY: Organising a conference: Choose the location for a sales conference ; WRITING: e-mail; Unit 7: NEW BUSINESS ; DISCUSSION: Discuss new businesses and business sectors ; LISTENING: Interviews with the CEO of a money-transfer company and the CEO of a food company ; READING: ; Internet whiz-kid's discount idea makes billions in two years - Financial Times ; Help with exports - Financial Times ; LANGUAGE WORK: Economic terms, time clauses ; SKILLS: Dealing with numbers ; CASE STUDY: Taka Shimizu Cycles: Choose the location for a new factory ; WRITING: e-mail; Unit 8: MARKETING ; DISCUSSION: Talk about the marketing mix and marketing campaigns ; LISTENING: An interview with the European Marketing Manager of a pharmaceutical company ; READING: Adidas targets the Chinese interior - Financial Times ; LANGUAGE WORK: Word partnerships, questions ; SKILLS: Telephoning: exchanging information ; CASE STUDY: Wincote International: Devise a plan to improve sales at an outdoor-clothing company ; WRITING: e-mail; Unit 9: PLANNING ; DISCUSSION: Discuss how and when to plan ; LISTENING: An interview with a business consultant and author ; READING: When there's no plan A - Financial Times ; LANGUAGE WORK: Making plans, talking about future plans ; SKILLS: Meetings: interrupting and clarifying ; CASE STUDY: European Press and Media Corporation: Plan a new issue of a magazine ; WRITING: letter; Unit 10: MANAGING PEOPLE ; DISCUSSION: Discuss the qualities of a good manager ; LISTENING: An interview with the author of a management book ; READING: Share the power - Financial Times ; LANGUAGE WORK: Verbs and prepositions, reported speech ; SKILLS: Socialising and entertaining ; CASE STUDY: Ashley Cooper Search Agency: Advise on improving staff relations at a property company ; WRITING: report; Unit 11: CONFLICT ; DISCUSSION: Do a quiz on managing conflict ; LISTENING: An interview with an expert in dispute resolution ; READING: Intervening quickly in cases of conflict - Chartered Institute of Personnel and Development ; LANGUAGE WORK: Word-building conditionals ; SKILLS: Negotiating: dealing with conflict ; CASE STUDY: Herman & Corrie Teas: Decide whether a company should accept a buy-out offer ; WRITING: letter; Unit 12: PRODUCTS ; DISCUSSION: Discuss products ; LISTENING: An interview with the editor of a news network ; READING: A path to salvation through innovation - Financial Times ; LANGUAGE WORK: Describing products, passives ; SKILLS: Presenting a product ; CASE STUDY: The George Marshall Awards: Choose the winner of a product-innovation competition ; WRITING: report; For pre-Intermediate (A2-B1) english as second language learners UR - https://pearsonerpi.com/en/elt/block-b/market-leader-3rd-ed-extra-pre-intermediate-course-book-w-dvd-rom-213479 UR - https://ottawa.bibliocommons.com/item/show/1067790026 ER -