Advanced Market Leader : Business English Course Book /
Iwonna Dubicka and Margaret O'Keefe.
- 3rd ed.
- White Plains, NY : Pearson Education Ltd., 2016.
- 184 p. : ill. ; 30 cm + DVD-ROM.
- Market Leader .
"3rd Edition Extra with business skills and self-assessment." (Front Cover).
Includes Grammar Reference, Audio Script and Glossary.
Unit 1: FIRST IMPRESSION LISTENING AND DISCUSSION: First impressions in presentations READING AND LANGUAGE: It's not what you know; adverbs BUSINESS SKILLS: Networking WRITING: Formal and informal register CASE STUDY: Movers and shakers WRITING: Formal letter Unit 2: TRAINING LISTENING AND DISCUSSION: Apprenticeship READING AND LANGUAGE: Training leaders to connect the dots; emphasizing your point BUSINESS SKILLS: Clarifying and confirming WRITING: Effective emails CASE STUDY: Training at Carter & Randall WRITING: Email (summarizing decisions) Unit 3: ENERGY LISTENING AND DISCUSSION: Clean energy READING AND LANGUAGE: The danger of losing touch with reality; articles; countable and uncountable nouns BUSINESS SKILLS: Decision-making WRITING: Layout and structure of reports CASE STUDY: Energy saving at Tumalet Software WRITING: Report Unit 4: MARKETING
LISTENING AND DISCUSSION: Customer relationship management READING AND LANGUAGE: Is the customer always right? Yes, she is; What women really want!; Defining and non-defining clauses BUSINESS SKILLS: Making an impact in presentations WRITING: Presentation slides CASE STUDY: Re-launching Home2u WRITING: Press release (product endorsement) Unit 5: EMPLOYMENT TRENDS LISTENING AND DISCUSSION: The future of work READING AND LANGUAGE: Giganomics: And what don't you do for a living?; -ing forms and infinitives BUSINESS SKILLS: Resolving conflict WRITING: Avoiding conflict in emails CASE STUDY: Delaney: call-centre absenteeism WRITING: Email (improving an e-mail by avoiding conflict) Unit 6: ETHICS LISTENING AND DISCUSSION: Trust me: corporate responsibility READING AND LANGUAGE: The corporate conscience: Sherron Watkins, Enron whistleblower; Drug whistleblower collects 424m; Modal perfect BUSINESS SKILLS: Ethical problem-solving WRITING: Meetings and actions points CASE STUDY: Dilemmas at Daybreak WRITING: Press release (damage limitation) Unit 7: FINANCE LISTENING AND DISCUSSION: Sustainable banking READING AND LANGUAGE: Day or reckoning for innumerate bankers; Multiword verbs BUSINESS SKILLS: Managing questions CASE STUDY: Dragons & Angels WRITING: Email (an investment proposal) Unit 8: CONSULTANTS LISTENING AND DISCUSSION: Operations consulting READING AND LANGUAGE: Day in the life of a management consultant; ellipsis BUSINESS SKILLS: Negotiating WRITING: Summarizing terms and conditions CASE STUDY: New market opportunities WRITING: Email (summarizing terms and conditions) Unit 9: STRATEGY LISTENING AND DISCUSSION: Strategy, goals and values READING AND LANGUAGE: Living strategy and death of the five-year plan; Rhetorical questions BUSINESS SKILLS: Brainstorming and creativity WRITING: mission statements
CASE STUDY: Stella International Airways: strategy for the skies WRITING: Summary Unit 10: ONLINE BUSINESS LISTENING AND DISCUSSION: Developments in online business READING AND LANGUAGE: The new corporate firefighters; Rhetorical devices BUSINESS SKILLS: Presentations: thinking on your feet CASE STUDY: The fashion screen WRITING: Summary Unit 11: NEW BUSINESS LISTENING AND DISCUSSION: Advice for start-ups READING AND LANGUAGE: Go the distance with a one-trick pony, work longer, work older; cleft sentences BUSINESS SKILLS: Chasing payment CASE STUDY: Health growth for OTC Tech WRITING: Email (proposal for growth strategy) Unit 12: PROJECT MANAGEMENT LISTENING AND DISCUSSION: Issues in project management READING AND LANGUAGE: Fine-tune tour project schedule; instructive texts BUSINESS SKILLS: Teleconferencing CASE STUDY: Creating a world-class port WRITING: Report
"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times -- All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business -- All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM -- New 'Working Across Cultures' spreads -- New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business experts -- All course book audio -- New i-Glossary -- Practice exercises." (Book Cover)
Advanced Business English learners.
9781292135274 (Student Book)
English language--Business English--Problems and exercises. English language--Studying and teaching--Foreign speakers. Business English.