TY  - BOOK
AU  - Dubicka, Iwonna
AU  - O'Keefe, Margaret
TI  - Advanced Market Leader: Business English Course Book / 
SN  - 9781292135274 (Student Book)
PY  - 2016///.
CY  - White Plains, NY
PB  - Pearson Education Ltd.
KW  - English language
KW  - Business English
KW  - Problems and exercises
KW  - Studying and teaching
KW  - Foreign speakers
N1  - "3rd Edition Extra with business skills and self-assessment." (Front Cover); Includes Grammar Reference, Audio Script and Glossary; Unit 1: FIRST IMPRESSION
; LISTENING AND DISCUSSION: First impressions in presentations; READING AND LANGUAGE: It's not what you know; adverbs
; BUSINESS SKILLS: Networking
; WRITING: Formal and informal register
; CASE STUDY: Movers and shakers
; WRITING: Formal letter; Unit 2: TRAINING
; LISTENING AND DISCUSSION: Apprenticeship
; READING AND LANGUAGE: Training leaders to connect the dots; emphasizing your point
; BUSINESS SKILLS: Clarifying and confirming
; WRITING: Effective emails
; CASE STUDY: Training at Carter & Randall
; WRITING: Email (summarizing decisions); Unit 3: ENERGY
; LISTENING AND DISCUSSION: Clean energy
; READING AND LANGUAGE: The danger of losing touch with reality; articles; countable and uncountable nouns
; BUSINESS SKILLS: Decision-making
; WRITING: Layout and structure of reports
; CASE STUDY: Energy saving at Tumalet Software
; WRITING: Report; Unit 4: MARKETING





; LISTENING AND DISCUSSION: Customer relationship management
; READING AND LANGUAGE: Is the customer always right? Yes, she is; What women really want!; Defining and non-defining clauses
; BUSINESS SKILLS: Making an impact in presentations
; WRITING: Presentation slides
; CASE STUDY: Re-launching Home2u
; WRITING: Press release (product endorsement); Unit 5: EMPLOYMENT TRENDS
; LISTENING AND DISCUSSION: The future of work
; READING AND LANGUAGE: Giganomics: And what don't you do for a living?; -ing forms and infinitives
; BUSINESS SKILLS: Resolving conflict
; WRITING: Avoiding conflict in emails
; CASE STUDY: Delaney: call-centre absenteeism
; WRITING: Email (improving an e-mail by avoiding conflict); Unit 6: ETHICS
; LISTENING AND DISCUSSION: Trust me: corporate responsibility
; READING AND LANGUAGE: The corporate conscience: Sherron Watkins, Enron whistleblower; Drug whistleblower collects 424m; Modal perfect
; BUSINESS SKILLS: Ethical problem-solving
; WRITING: Meetings and actions points
; CASE STUDY: Dilemmas at Daybreak
; WRITING: Press release (damage limitation); Unit 7: FINANCE
; LISTENING AND DISCUSSION: Sustainable banking
; READING AND LANGUAGE: Day or reckoning for innumerate bankers; Multiword verbs
; BUSINESS SKILLS: Managing questions
; CASE STUDY: Dragons & Angels
; WRITING: Email (an investment proposal); Unit 8: CONSULTANTS
; LISTENING AND DISCUSSION: Operations consulting
; READING AND LANGUAGE: Day in the life of a management consultant; ellipsis
; BUSINESS SKILLS: Negotiating
; WRITING: Summarizing terms and conditions
; CASE STUDY: New market opportunities
; WRITING: Email (summarizing terms and conditions); Unit 9: STRATEGY
; LISTENING AND DISCUSSION: Strategy, goals and values
; READING AND LANGUAGE: Living strategy and death of the five-year plan; Rhetorical questions
; BUSINESS SKILLS: Brainstorming and creativity
; WRITING: mission statements

; CASE STUDY: Stella International Airways: strategy for the skies; WRITING: Summary; Unit 10: ONLINE BUSINESS
; LISTENING AND DISCUSSION: Developments in online business
; READING AND LANGUAGE: The new corporate firefighters; Rhetorical devices; BUSINESS SKILLS: Presentations: thinking on your feet
; CASE STUDY: The fashion screen
; WRITING: Summary; Unit 11: NEW BUSINESS
; LISTENING AND DISCUSSION: Advice for start-ups
; READING AND LANGUAGE: Go the distance with a one-trick pony, work longer, work older; cleft sentences
; BUSINESS SKILLS: Chasing payment
; CASE STUDY: Health growth for OTC Tech
; WRITING: Email (proposal for growth strategy); Unit 12: PROJECT MANAGEMENT
; LISTENING AND DISCUSSION: Issues in project management
; READING AND LANGUAGE: Fine-tune tour project schedule; instructive texts; BUSINESS SKILLS: Teleconferencing
; CASE STUDY: Creating a world-class port
; WRITING: Report; Advanced Business English learners.
N2  - "Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times -- All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business -- All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM -- New 'Working Across Cultures' spreads -- New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business experts -- All course book audio -- New i-Glossary -- Practice exercises." (Book Cover)
UR  - https://pearsonerpi.com/en/elt/block-b/market-leader-3rd-ed-extra-advanced-course-book-w-dvd-rom-213527
UR  - https://ottawa.bibliocommons.com/item/show/1067788026
ER  -