Cotton, David <br/><br/>
Upper Intermediate Market Leader :  Business English Course Book /  
David Cotton, David Falvey, and Simon Kent. 
 - 3rd ed.  
 - White Plains, NY :  Pearson Education Ltd.,  2016.  
 - 175 p. :  ill. ;  30 cm  + DVD-ROM. 
 - Market Leader .
<br/><br/> "3rd Edition Extra with business skills and self-assessment." (Front Cover). 
<br/><br/>Includes Grammar Reference, Audio Script and Glossary. 
<br/><br/>Unit 1: COMMUNICATION<br/>  DISCUSSION: Talk about what makes a good communicator<br/>  LISTENING: An interview with an expert on communication<br/>  READING: A quiet word beats sending e-mail - Financial Times <br/>  LANGUAGE WORK: Good communicators; idioms<br/>  SKILLS: Dealing with communication breakdown<br/>  CASE STUDY: The price of success: Make recommendations to improve communications within an electronics company<br/>  WRITING: Email Unit 2: INTERNATIONAL MARKETING<br/><br/><br/><br/><br/><br/>  DISCUSSION: Talk about international brands<br/>  READING: Diego Della Valle: Italian atmosphere is central to Tod's global expansion - Financial Times<br/>  LISTENING: An interview with a professor of international marketing and the CEO of a training organisation<br/>  LANGUAGE WORK: Marketing word partnerships; Noun compounds and noun phrases<br/>  SKILLS: Brainstorming<br/>  CASE STUDY: Henri-Claude Cosmetics - creating a global brand: Devise a TV commercial for a new eau-de-cologne<br/>  WRITING: Action minutes Unit 3: BUILDING RELATIONSHIPS <br/><br/><br/><br/><br/><br/><br/>  DISCUSSION: Talk about building relationships<br/>  LISTENING: An interview with the Head of Global Corporate Responsibility of a major company<br/>  READING: How East is meeting West - Business Week<br/>  LANGUAGE WORK: Describing relations; Mutiword verbs<br/>  LANGUAGE WORK: Describing relations; Mutiword verbs<br/>  SKILLS: Networking  CASE STUDY: Al-Munir Hotel and Spa Group: Come up with a plan for improving customer satisfaction and loyalty<br/>  WRITING: Letter WORKING ACROSS CULTURES: 1 Doing Business Internationally REVISION UNIT A BUSINESS SKILLS: 1.1 Small Talk; 1.2 E-mails Unit 4: SUCCESS <br/>  DISCUSSION: Discuss what makes people/companies successful<br/>  LISTENING: An interview with the MD of a technology development company<br/>  READING: Profile: Carlos Slim - The Telegraph<br/>  LANGUAGE WORK: Prefixes, present and past tenses <br/>  SKILLS: Negotiating<br/>  CASE STUDY: Kensington United: Negotiate a sponsorship deal for a football club<br/>  WRITING: Press release/letter Unit 5: JOB SATISFACTION<br/><br/><br/><br/><br/><br/><br/><br/>  DISCUSSION: Discuss motivational factors and do a quiz<br/>  LISTENING: An interview with the Director of the HR at a major company<br/>  READING: Marriott Hotels International/KPMG - The Sunday Times <br/>  LANGUAGE WORK: Synonyms and word-building; Passives <br/>  SKILLS: Cold-calling<br/>  CASE STUDY: Just good friends? Decide how to deal with in-house personal relationships<br/>  LISTENING: Guidelines Unit 6: RISK<br/>  DISCUSSION: Discuss different aspects of risk<br/>  LISTENING: An interview with the MD of the Institute of Risk Management<br/>  READING: Internationalization - risk or opportunity? - Financial Times<br/>  LANGUAGE WORK: Prefixes; Present and past tenses <br/>  SKILLS: Negotiating<br/>  CASE STUDY: Winton Carter Mining: Evaluate the risks of a new mining venture<br/>  WRITING: Report WORKING ACROSS CULTURES: 2 Working in New Markets REVISION UNIT B BUSINESS SKILLS: 2.1 Negotiations; 2.2 Teleconferences Unit 7: MANAGEMENT STYLES<br/>  DISCUSSION: Discuss different aspects of management style<br/>  LISTENING: An interview with the author of a management book<br/>  READING: Anna Wintour/Jim Buckmaster - CBS/Times Online<br/>  LANGUAGE WORK: Management qualities; Text reference<br/>  SKILLS: Presentations<br/>  CASE STUDY: Selig and Lind: Choose a new project manager for a team<br/>  WRITING: Report Unit 8: TEAM BUILDING<br/><br/><br/><br/><br/>  DISCUSSION: Talk about working in teams and do a quiz<br/>  LISTENING: An interview with the founder of a team-building company<br/>  READING: Recipes for team building - Financial Times  LANGUAGE WORK: Prefixes, modal perfect<br/>  SKILLS: Resolving conflict<br/>  CASE STUDY: Motivating the sales team: Work out an action plan for improving the motivation of a sales team<br/>  WRITING: Letter Unit 9: RAISING FINANCE<br/>  DISCUSSION: Discuss how and where finance can be raised<br/>  LISTENING: An interview with the MD of a private equity firm<br/>  READING: No more easy money - Financial Times <br/>  LANGUAGE WORK: Financial terms, dependent prepositions <br/>  SKILLS: Negotiating<br/>  CASE STUDY: Last throw of the dice: Negotiate finance for a new film<br/>  WRITING: Summary WORKING ACROSS CULTURES: 3. Managing International Teams REVISION UNIT C BUSINESS SKILLS: 3.1 Presentations; 3.2 Meetings Unit 10: CUSTOMER SERVICE<br/>  DISCUSSION: Discuss factors in and importance of customer service<br/>  LISTENING: An interview with the manager of a top restaurant<br/>  READING: Customer service is changing the world: Up close and global - Financial Times<br/>  LANGUAGE WORK: Complaints; Gerunds  SKILLS: Active listening<br/>  CASE STUDY: Hurrah Airlines: Deal with customer complaints<br/>  WRITING: Report Unit 11: Crisis Management<br/>  DISCUSSION: Discuss ways of handling crises<br/>  LISTENING: An interview with a professor of ethics and social responsibility<br/>  READING: How not to take care of a brand/expect the unexpected - Financial Times<br/>  LANGUAGE WORK: Handling crises; Conditionals <br/>  SKILLS: Asking and answering difficult questions<br/>  CASE STUDY: In Range: Plan a press conference to defend criticism of a video game<br/>  WRITING: Article/report Unit 12: MERGERS AND ACQUISITIONS <br/>  DISCUSSION: Define and discuss acquisitions, merges and joint ventures <br/>  LISTENING: An interview with the Director of an M&A research centre<br/>  READING: Green targets - Corporate Knight<br/>  LANGUAGE WORK: Describing mergers and acquisitions, prediction and probability <br/>  SKILLS: Making a presentation<br/>  CASE STUDY: Rinnovar International: Present recommendations for an acquisition<br/>  WRITING: Report WORKING ACROSS CULTURES: 4. International negotiations REVISION UNIT D BUSINESS SKILLS: 4.1 Interviews; 4.2 Presentations Writing File Activity File Grammar Reference Audio Scripts Glossary 
<br/><br/> "Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the financial times; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; New 'Working Across Cultures' spreads; New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business expertsè All course book audio; New i-Glossary; Practice exercises." (Book cover). 
<br/><br/> Course book intended for upper-intermediate Business English learners. 
<br/><br/><label>ISBN: </label>9781292134819 (Student Book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language--Studying and teaching--Foreign speakers.<br/>English language--Problems and exercises.--Business English<br/>Business English.