TY - BOOK AU - Cotton, David AU - Falvey, David AU - Kent, Simon TI - Upper Intermediate Market Leader: Business English Course Book / SN - 9781292134819 (Student Book) PY - 2016///. CY - White Plains, NY PB - Pearson Education Ltd. KW - English language KW - Studying and teaching KW - Foreign speakers KW - Business English KW - Problems and exercises N1 - "3rd Edition Extra with business skills and self-assessment." (Front Cover); Includes Grammar Reference, Audio Script and Glossary; Unit 1: COMMUNICATION ; DISCUSSION: Talk about what makes a good communicator ; LISTENING: An interview with an expert on communication ; READING: A quiet word beats sending e-mail - Financial Times ; LANGUAGE WORK: Good communicators; idioms ; SKILLS: Dealing with communication breakdown ; CASE STUDY: The price of success: Make recommendations to improve communications within an electronics company ; WRITING: Email; Unit 2: INTERNATIONAL MARKETING ; DISCUSSION: Talk about international brands ; READING: Diego Della Valle: Italian atmosphere is central to Tod's global expansion - Financial Times ; LISTENING: An interview with a professor of international marketing and the CEO of a training organisation ; LANGUAGE WORK: Marketing word partnerships; Noun compounds and noun phrases ; SKILLS: Brainstorming ; CASE STUDY: Henri-Claude Cosmetics - creating a global brand: Devise a TV commercial for a new eau-de-cologne ; WRITING: Action minutes; Unit 3: BUILDING RELATIONSHIPS ; DISCUSSION: Talk about building relationships ; LISTENING: An interview with the Head of Global Corporate Responsibility of a major company ; READING: How East is meeting West - Business Week ; LANGUAGE WORK: Describing relations; Mutiword verbs ; LANGUAGE WORK: Describing relations; Mutiword verbs ; SKILLS: Networking; CASE STUDY: Al-Munir Hotel and Spa Group: Come up with a plan for improving customer satisfaction and loyalty ; WRITING: Letter; WORKING ACROSS CULTURES: 1 Doing Business Internationally; REVISION UNIT A; BUSINESS SKILLS: 1.1 Small Talk; 1.2 E-mails; Unit 4: SUCCESS ; DISCUSSION: Discuss what makes people/companies successful ; LISTENING: An interview with the MD of a technology development company ; READING: Profile: Carlos Slim - The Telegraph ; LANGUAGE WORK: Prefixes, present and past tenses ; SKILLS: Negotiating ; CASE STUDY: Kensington United: Negotiate a sponsorship deal for a football club ; WRITING: Press release/letter; Unit 5: JOB SATISFACTION ; DISCUSSION: Discuss motivational factors and do a quiz ; LISTENING: An interview with the Director of the HR at a major company ; READING: Marriott Hotels International/KPMG - The Sunday Times ; LANGUAGE WORK: Synonyms and word-building; Passives ; SKILLS: Cold-calling ; CASE STUDY: Just good friends? Decide how to deal with in-house personal relationships ; LISTENING: Guidelines; Unit 6: RISK ; DISCUSSION: Discuss different aspects of risk ; LISTENING: An interview with the MD of the Institute of Risk Management ; READING: Internationalization - risk or opportunity? - Financial Times ; LANGUAGE WORK: Prefixes; Present and past tenses ; SKILLS: Negotiating ; CASE STUDY: Winton Carter Mining: Evaluate the risks of a new mining venture ; WRITING: Report; WORKING ACROSS CULTURES: 2 Working in New Markets; REVISION UNIT B; BUSINESS SKILLS: 2.1 Negotiations; 2.2 Teleconferences; Unit 7: MANAGEMENT STYLES ; DISCUSSION: Discuss different aspects of management style ; LISTENING: An interview with the author of a management book ; READING: Anna Wintour/Jim Buckmaster - CBS/Times Online ; LANGUAGE WORK: Management qualities; Text reference ; SKILLS: Presentations ; CASE STUDY: Selig and Lind: Choose a new project manager for a team ; WRITING: Report; Unit 8: TEAM BUILDING ; DISCUSSION: Talk about working in teams and do a quiz ; LISTENING: An interview with the founder of a team-building company ; READING: Recipes for team building - Financial Times; LANGUAGE WORK: Prefixes, modal perfect ; SKILLS: Resolving conflict ; CASE STUDY: Motivating the sales team: Work out an action plan for improving the motivation of a sales team ; WRITING: Letter; Unit 9: RAISING FINANCE ; DISCUSSION: Discuss how and where finance can be raised ; LISTENING: An interview with the MD of a private equity firm ; READING: No more easy money - Financial Times ; LANGUAGE WORK: Financial terms, dependent prepositions ; SKILLS: Negotiating ; CASE STUDY: Last throw of the dice: Negotiate finance for a new film ; WRITING: Summary; WORKING ACROSS CULTURES: 3. Managing International Teams; REVISION UNIT C; BUSINESS SKILLS: 3.1 Presentations; 3.2 Meetings; Unit 10: CUSTOMER SERVICE ; DISCUSSION: Discuss factors in and importance of customer service ; LISTENING: An interview with the manager of a top restaurant ; READING: Customer service is changing the world: Up close and global - Financial Times ; LANGUAGE WORK: Complaints; Gerunds; SKILLS: Active listening ; CASE STUDY: Hurrah Airlines: Deal with customer complaints ; WRITING: Report; Unit 11: Crisis Management ; DISCUSSION: Discuss ways of handling crises ; LISTENING: An interview with a professor of ethics and social responsibility ; READING: How not to take care of a brand/expect the unexpected - Financial Times ; LANGUAGE WORK: Handling crises; Conditionals ; SKILLS: Asking and answering difficult questions ; CASE STUDY: In Range: Plan a press conference to defend criticism of a video game ; WRITING: Article/report; Unit 12: MERGERS AND ACQUISITIONS ; DISCUSSION: Define and discuss acquisitions, merges and joint ventures ; LISTENING: An interview with the Director of an M&A research centre ; READING: Green targets - Corporate Knight ; LANGUAGE WORK: Describing mergers and acquisitions, prediction and probability ; SKILLS: Making a presentation ; CASE STUDY: Rinnovar International: Present recommendations for an acquisition ; WRITING: Report; WORKING ACROSS CULTURES: 4. International negotiations; REVISION UNIT D; BUSINESS SKILLS: 4.1 Interviews; 4.2 Presentations; Writing File; Activity File; Grammar Reference; Audio Scripts; Glossary; Course book intended for upper-intermediate Business English learners N2 - "Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the financial times; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; New 'Working Across Cultures' spreads; New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business expertsè All course book audio; New i-Glossary; Practice exercises." (Book cover) UR - https://pearsonerpi.com/en/elt/block-b/market-leader-3rd-ed-extra-upper-intermediate-course-book-w-dvd-rom-213481 UR - https://ottawa.bibliocommons.com/item/show/1067787026 ER -