TY  - BOOK
AU  - Allison,John
AU  - Townend,Jeremy
AU  - Emmerson,Paul
TI  - The business 2.0
SN  - 9780230437968 (Student's Book)
PY  - 2013///
CY  - Oxford
PB  - Macmillan Education
KW  - English language
KW  - Business English
KW  - Textbooks for foreign speakers
KW  - Study and teaching
KW  - Foreign speakers
KW  - Problems, exercises, etc
N1  - Includes review sections, additional material and recordings transcripts; Includes a glossary; "The Student's Book contains 48 modules in eight units. Each unit deals with a key sector of activity in the business world. There are six different types of modules
; About Business: These modules contain information and language for the topic area of each unit
; Vocabulary: These modules build on the important words and phrases associated with the topic and provide thorough practice
; Grammar: These modules help students practise the grammar in a communicative and meaningful way, in business situations relating to the unit topic
; Speaking: These modules develop understanding and speaking skills in typical business situations. In these modules, students build up a checklist of useful expressions to use in the speaking activities
; Writing: These modules provide practice for the most important types of document student will need to write at work. They analyse a model text, focus on key language and use both as a basis for doing a writing output activity
; Case Study: The case studies provide an opportunity to apply all the language, skills and ideas students have worked on in the unit. They present authentic problem-solving situations similar to those students will meet in business." (Publisher's Website); CONTENTS; Business fundamentals - Business organization - Economic cycles - Breakeven analysis - CVs and recruitment; 1. BUILDING A CAREER - About business
; 1.1 The education business
; READING: What price a degree? - Discussion: Your degree – who should pay?; VOCABULARY
; 1.2 Education and career - Collocations relating to education and funding - Action verbs for CVs - Verbs relating to career stages; GRAMMAR
; 1.3 Tense review - Past, present and future tenses - Time markers
; SPEAKING; 1.4 Interviewing: giving reasons - Roleplay: a job interview
; WRITING; 1.5 Cover letters - Analysis: paragraph function - Language focus: dynamic sentences; CASE STUDY; 1.6 Mangalia Business School - Discussion, reading, listening and presentation relating to a Romanian business school; 2. INFORMATION - About business; 2.1 IT solutions
; READING: The IT fallacy - Discussion: Attitudes to IT
; VOCABULARY; 2.2 Information systems and communication - Comparisons - Verbs relating to IT - Expressions for giving information
; GRAMMAR
; 2.3 Comparing solutions and getting help - Comparatives and superlatives - 
Polite requests and responses; SPEAKING
; 2.4 Telephoning - Expressions for telephoning - Roleplay: telephone situations; WRITING
; 2.5 Memos - Analysis: paragraph order - Language focus: register; CASE STUDY
; 2.6 Meteor bank - Discussion, reading and listening relating to a Nigerian bank; Reviews 1 and 2; 3. QUALITY - About business; 3.1 What quality means
; READING: Two kinds of quality - Discussion: “Taken-for-granted” quality, “enchanting” quality and planned obsolescence; VOCABULARY
; 3.2 Quality and standards - Word-building - Adjectives relating to quality - Collocations relating to quality standards; GRAMMAR
; 3.3 Passive structures and have something done - be + past participle (past, present and future tenses); modals - have something done; SPEAKING
; 3.4 Delivering presentations Expressions for signposting - Presentation: presenting a product; WRITING
; 3.5 Emailing: quality problems - Analysis: level of formality - Language focus: formal and informal expressions; CASE STUDY
; 3.6 Zaluski Strawberries - Discussion, reading, listening and presentation relating to a Polish strawberry co-operative
; 4. FEEDBACK - About business; 4.1 The project team
; READING: Smells like team spirit - Discussion: Project management and team building; VOCABULARY
; 4.2 Managing people and projects - Character descriptions - Adjectives for character types - Colloquial expressions - Project management collocations; GRAMMAR
; 4.3 Regrets, speculation and habits - modals + have + past participle - Third conditional - used to; be/get used to; SPEAKING; 4.4 Coaching - Expressions for coaching - Roleplay: an interview between a manager and an employee; WRITING
; 4.5 Reports - Analysis: paragraph function - Language focus: linking words and expressions; CASE STUDY
; 4.6 Trident Overseas - Discussion, reading, listening and roleplay relating to a British oil company operating in Africa; Reviews 3 and 4; 5. SELLING MORE - About business; 5.1 Social media marketing
; READING: Social marketing doesn’t have to suck - Discussion: Attitudes to social media marketing; VOCABULARY
; 5.2 The marketing mix - The four Ps, the four Cs, mix coherency and mix dynamics - Marketing techniques - Marketing collocations; GRAMMAR
; 5.3 Questions for persuading - Question tags - Negative questions; SPEAKING
; 5.4 Dealing with objections - Expressions for dealing with objections - Negotiation: selling a study trip; WRITING
; 5.5 Mailshots and sales letters - Analysis: paragraph function an content - Language focus: the tripling technique; CASE STUDY
; 5.6 Backchat Communications - Discussion, reading, listening and negotiation relating to a South Korean mobile phone supplier; 6. NEW BUSINESS - About business; 6.1 Developing a business
; READING: Five simple rules for building a blockbuster brand - Discussion: Developing an idea for a new business; VOCABULARY
; 6.2 Funding a start-up - Types of funding - Vocabulary related to funding - Steps in a funding application - Phrasal verbs; GRAMMAR
; 6.3 Future continuous and future perfect - will be doing - will have done - will have been doing; SPEAKING
; 6.4 Presentations: taking questions - Expressions for commenting on questions - Presentation: a 60-second talk; WRITING
; 6.5 A company profile - Analysis: structure guidelines - Language focus: impact collocations; CASE STUDY
; 6.6 Angels of demons? - Discussion, reading, listening and presentation relating to pitching an idea to business angels; Reviews 5 and 6; 7. FINANCIAL CONTROL - About business; 7.1 Accountants
; READING: Why it’s trendy to be a future accountant - _Accountancy as a career choice; VOCABULARY
; 7.2 Financial documents and regulation - Vocabulary relating to financial documents - Accounting terms - Verbs for enabling and preventing; GRAMMAR
; 7.3 Cause and effect, ability, articles - owing to, stemmed from, led to, resulted in, etc. - can, could, was/were able to, managed to, succeeded in, etc; SPEAKING
; 7.4 Communicating in meetings - Expressions for communicating in meetings - Roleplay: a meeting; WRITING
; 7.5 Minutes - Analysis: presentation and content - Language focus: action verbs; CASE STUDY
; 7.6 Car-Glazer - Discussion, reading and listening relating to a Czech glass replacement company; 8. FAIR TRADE - About business; 8.1 Fair trade or free trade?
; READING: Why fair trade is a bad deal - Discussion: Fair trade vs. free trade; VOCABULARY
; 8.2 Contracts and corporate ethics - Collocations with contract - Expressions used in a contract - Types of unethical behaviour; GRAMMAR; 8.3 Obligation and permission, inversion - can, can’t, must, mustn’t, have to, don’t have to, (not) be allowed to - Using inversion in legal documents; SPEAKING
; 8.4 Negotiating a compromise - Expressions for negotiating a compromise - Negotiation: trading commodities; WRITING
; 8.5 Assertive writing - Analysis: adopting the correct tone - Language focus: assertive expressions; CASE STUDY
; 8.6 Green Hills Coffee - Discussion, reading, listening and negotiation relating to a coffee producer and a Guatemalan supplier; Reviews 7 and 8; Additional material; Grammar and practice; Recordings; Glossary; Upper intermediate students (CEFR: B2)
UR  - http://www.macmillanenglish.com/products/thebusiness-2-upper-intermediate-students-book/
UR  - http://www.businessenglishonline.net/business-2/
ER  -