Gore, Sylee  <br/><br/>
English for Marketing & Advertising /  
Sylee Gore.  
 - 1st ed. 
 - Oxford :  Oxford University Press,  2007. 
 - 80 p. :  ill. ;  26 cm.   + 1 MultiROM 
 - Oxford Business English Express .
<br/><br/> Accompanying "MultiROM" also includes audio tracks that can be played on a conventional CD player. Interactive exercises require a computer. 
<br/><br/>Includes a glossary, appendices and transcript.  
<br/><br/>SUMMARY:  "English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing and advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course, of for self-study. English for Marketing & Advertising will help prepare you to work internationally in this profession.<br/> Key Features of the Book:<br/>  A wide range of material targeting key areas of marketing, advertising, and corporate communication<br/>  Tip boxes addressing key language points, useful phrases, and strategies<br/>  DID YOU KNOW? boxes addressing language and cultural issues<br/>  Stimulating role-plays for pair work and group tasks<br/>  STARTER section at the beginning of each unit with warm-up and awareness-raising activities <br/>  OUTPUT section at the end of each unit with activities to encourage discussion and reflection<br/>  Appendix including answer key, transcript, A-Z wordlist, and a glossary of marketing terms<br/> Key Features of the MultiROM:<br/>  Realistic listening extracts<br/>  Interactive exercises to practise communication, useful phrases, and vocabulary" (Book cover). CONTENTS: 1. Introduction to marketing and advertising<br/> Topics  Jobs and responsibilities<br/>  Corporate identity, logos<br/>  Branding Skills  Talking about job descriptions  Presenting your ideas 2. Finding the customer<br/> Topics  Market research<br/>  Customer profiles<br/>  Data collection<br/>  A telephone survey Skills  Giving and asking for opinions  Agreeing and disagreeing  Market research terms  Asking questions  Writing reports 3. Planning a marketing strategy<br/> Topics  The marketing plan<br/>  The four Ps<br/>  Pricing and positioning strategies Skills  Writing emails   Writing a positioning strategy<br/>  Giving a presentation 4. Creating ads<br/> Topics  The AIDA model for advertising<br/>  Working with an ad agency<br/>  Advertising channels<br/>  Rate sheets Skills  Discussing an ad campaign  Giving feedback<br/> 5. Marketing tools<br/> Topics  Distribution channels<br/>  Types of discount<br/>  Types of retailer<br/>  Telemarketing<br/>  Direct marketing Skills  Telephoning - getting through  Writing to a customer (direct mailing)<br/> 6. Presenting your public face<br/> Topics  Public relations<br/>  Websites as a marketing tool<br/>  Sponsoring<br/>  Effective press releases Skills  Getting customer quotes <br/>  Writing press releases   Writing a holiday letter 7. Marketing through trade fairs<br/> Topics  Giveaways<br/>  Organizing events<br/>  Attending a trade fair Skills  The language of trade fairs  Socializing  Reporting on a trade fair visit Appendix:<br/>  Test yourself<br/>  Partner Files<br/>  Answer key<br/>  Transcripts<br/>  A-Z word list<br/>  Glossary<br/>  Useful phrases and vocabulary 
<br/><br/> Intended for marketing and advertising professionals who need to communicate confidently and effectively in English.<br/>Intermediate B1 (CEFR) 
<br/><br/><label>ISBN: </label>9780194579193 (Student Book with MultiROM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language--Business English--Textbooks for foreign speakers.<br/>English language--Problems, exercises, etc.--Business English<br/>Communication in marketing--Terminology.<br/>English language--Study and teaching.--Usage