TY  - BOOK
AU  - Gore, Sylee 
TI  - English for Marketing & Advertising / 
SN  - 9780194579193 (Student Book with MultiROM)
PY  - 2007///
CY  - Oxford
PB  - Oxford University Press
KW  - English language
KW  - Business English
KW  - Textbooks for foreign speakers
KW  - Problems, exercises, etc
KW  - Communication in marketing
KW  - Terminology
KW  - Usage
KW  - Study and teaching
N1  - Accompanying "MultiROM" also includes audio tracks that can be played on a conventional CD player. Interactive exercises require a computer; Includes a glossary, appendices and transcript.; SUMMARY:; "English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing and advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course, of for self-study. English for Marketing & Advertising will help prepare you to work internationally in this profession
; Key Features of the Book
; A wide range of material targeting key areas of marketing, advertising, and corporate communication
; Tip boxes addressing key language points, useful phrases, and strategies
; DID YOU KNOW? boxes addressing language and cultural issues
; Stimulating role-plays for pair work and group tasks
; STARTER section at the beginning of each unit with warm-up and awareness-raising activities
; OUTPUT section at the end of each unit with activities to encourage discussion and reflection
; Appendix including answer key, transcript, A-Z wordlist, and a glossary of marketing terms
; Key Features of the MultiROM
; Realistic listening extracts
; Interactive exercises to practise communication, useful phrases, and vocabulary" (Book cover); CONTENTS; 1. Introduction to marketing and advertising
; Topics; Jobs and responsibilities
; Corporate identity, logos
; Branding; Skills; Talking about job descriptions; Presenting your ideas; 2. Finding the customer
; Topics; Market research
; Customer profiles
; Data collection
; A telephone survey; Skills; Giving and asking for opinions; Agreeing and disagreeing; Market research terms; Asking questions; Writing reports; 3. Planning a marketing strategy
; Topics; The marketing plan
; The four Ps
; Pricing and positioning strategies; Skills; Writing emails;  Writing a positioning strategy
; Giving a presentation; 4. Creating ads
; Topics; The AIDA model for advertising
; Working with an ad agency
; Advertising channels
; Rate sheets; Skills; Discussing an ad campaign; Giving feedback
; 5. Marketing tools
; Topics; Distribution channels
; Types of discount
; Types of retailer
; Telemarketing
; Direct marketing; Skills; Telephoning - getting through; Writing to a customer (direct mailing)
; 6. Presenting your public face
; Topics; Public relations
; Websites as a marketing tool
; Sponsoring
; Effective press releases; Skills; Getting customer quotes
; Writing press releases;  Writing a holiday letter; 7. Marketing through trade fairs
; Topics; Giveaways
; Organizing events
; Attending a trade fair; Skills; The language of trade fairs; Socializing; Reporting on a trade fair visit; Appendix
; Test yourself
; Partner Files
; Answer key
; Transcripts
; A-Z word list
; Glossary
; Useful phrases and vocabulary; Intended for marketing and advertising professionals who need to communicate confidently and effectively in English.
Intermediate B1 (CEFR)
UR  - https://goo.gl/pcUKYM
ER  -