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| 999 |
_c352 _d352 |
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| 003 | OSt | ||
| 005 | 20230718031212.0 | ||
| 008 | 171113b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781292134772 (Student Book) | ||
| 020 | _a9781408249499 (Teacher's Book) | ||
| 040 | _cJCRC | ||
| 100 | _aCotton, David | ||
| 245 |
_aIntermediate Market Leader : _bBusiness English Course Book / _cDavid Cotton, David Falvey, and Simon Kent; Bill Mascull (Teacher's Resource Book). |
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| 250 | _a3rd ed. | ||
| 260 |
_aWhite Plains, NY : _bPearson Education Ltd., _c2016. |
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| 300 |
_a(Student Book) 175 p. : _bill. ; _c30 cm _e+ DVD-ROM. |
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| 300 |
_a(Teacher's Book) 216 p. : _b ill. ; _c30 cm. _e+ DVD-ROM. |
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| 440 | _aMarket Leader | ||
| 505 |
_aUnit 1: BRANDS
_tDISCUSSION: Talk about your favourite brands _tLISTENING: An interview with a brand manager _tREADING: Building Luxury brands - Financial Times _tLANGUAGE WORK: Words that go with brand, product and market, present simple and present continuous. _tSKILLS: Taking part in meetings _tCASE STUDY: Hudson Corporation: Decide how a luggage manufacturer can protect its brand _tWRITING: email |
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| 505 |
_aUnit 2: TRAVEL
_tDISCUSSION: Talk about your travel experiences _tLISTENING: An interview with a sales director of a hotel chain _tREADING: What business travellers want - Financial Times _tLANGUAGE WORK: British and American travel words, talking about the future _tSKILLS: Telephoning: making arrangements _tCASE STUDY: BTS: Retain a travel agent's key client _tWRITING: email |
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| 505 |
_aUnit 3: CHANGE
_tDISCUSSION: Discuss attitudes to change in general and at work _tREADING: Mercedes, shining star - Financial Times _tLISTENING: An interview with a management consultant _tLANGUAGE WORK: Words for describing change, past simple and present perfect _tSKILLS: Managing meetings _tCASE STUDY: Acquiring Asia Entertainment: Solve the problems arising from a recent merger |
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| 505 |
_aUnit 4: ORGANISATION
_tDISCUSSION: Talk about status within an organisation _tREADING: A successful organisation - Financial Times _tLISTENING: An interview with a management consultant _tLANGUAGE WORK: Words and expressions to describe company structure, noun combinations _tSKILLS: Socialising: introductions and networking _tCASE STUDY: InStep's relocation: Decide on the relocation site of a show manufacturer _tWRITING: e-mail |
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| 505 |
_aUnit 5: ADVERTISING
_tDISCUSSION: Discuss authentic advertisements _tREADING: A new kind of campaign - Financial Times _tLISTENING: An interview with a marketing communications executive _tLANGUAGE WORK: Words and expressions for talking about advertising, articles _tSKILLS: Starting and structuring a presentation _tCASE STUDY: Alpha Advertising: Develop an advertising campaign _tWRITING: summary |
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| 505 |
_aUnit 6: MONEY
_tDISCUSSION: Do a quiz and discuss attitudes to money _tLISTENING: An interview with an investment director _tREADING: An inspirational story - Sunday Times _tLANGUAGE WORK: Words and expressions for talking about finance, describing trends _tSKILLS: Dealing with figures _tCASE STUDY: Make your pitch: Present a new idea to investors _tWRITING: e-mail |
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| 505 |
_aUnit 7: CULTURES
_tDISCUSSION: Discussion the importance of cultural awareness in business _tLISTENING: An interview with the manager of a cultural training centre _tREADING: Culture shock - Finance Week _tLANGUAGE WORK: Idioms for talking about business relationships, advice, obligation and necessity _tSKILLS: Social English _tCASE STUDY: Business culture briefing: Prepare a talk on business culture _tWRITING: report |
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| 505 |
_aUnit 8: HUMAN RESOURCES
_tDISCUSSION: Talk about job interviews _tREADING: Women at work - Thanh Nien News _tLISTENING: An interview with an International recruitment specialist _tLANGUAGE WORK: Expressions for talking about job applications - ing forms and infinitives _tSKILLS: Getting information on the telephone _tCASE STUDY: Fast Fitness: Find a new manager for a health club chain _tWRITING: letter |
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| 505 |
_aUnit 9: INTERNATIONAL MARKETS
_tDISCUSSION: Discuss the development of international markets _tREADING: Trade between China and the US - China Daily, Reuters _tLISTENING: An interview with an expert on negotiating _tLANGUAGE WORK: Words and expressions for talking about free trade, conditions _tSKILLS: Negotiatiing _tCASE STUDY: Pampas Leather Company: Negotiate a deal on leather goods _tWRITING: e-mail |
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| 505 |
_aUnit 10: ETHICS
_tDISCUSSION: Discuss questions of ethics at work _tREADING: The ethics of résumé writing - Business Week _tLISTENING: An interview with the director of an environmental organisation _tLANGUAGE WORK: Words to describe illegal activity or unethical behaviour, narrative tenses _tSKILLS: Considering options _tCASE STUDY: Principles or profit?: Debate some ethical dilemmas facing a drugs company _tWRITING: report |
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| 505 |
_aUnit 11: LEADERSHIP
_tDISCUSSION: Discuss the qualities of good leadership _tLISTENING: An interview with the managing director of an executive recruitment company _tREADING: Leading L'Oréal - Financial Times _tLANGUAGE WORK: Words to describe character, Relative clauses _tSKILLS: Presenting _tCASE STUDY: Lina Sports: Decide on the best leader for a troubled sportswear manufacturer _tWRITING: e-mail |
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| 505 |
_aUnit 12: COMPETITION
_tDISCUSSION: Do a quiz on how competitive you are _tREADING: Head to head competition - Daily Telegraph _tLISTENING: An interview with a manager for the Competition Commission _tLANGUAGE WORK: Idioms from sport to describe competition passives _tSKILLS: Negotiating _tCASE STUDY: Fashion House: Negotiate new contracts with suppliers _tWRITING: e-mail |
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| 520 | _aMarket Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the Financial Times All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM New 'Working Across Cultures' spreads New Vocabulary Trainer (www.marketleader.vocabtrainer.net) EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business experts All Course Book audio New i-Glossary Practice exercises" (Book cover) | ||
| 650 |
_aEnglish language _xBusiness English _xProblems and exercises. |
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| 650 |
_aEnglish language _vStudying and teaching _xTextbooks for foreign speakers. |
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| 650 | _aBusiness English. | ||
| 700 | _aFalvey, David | ||
| 700 | _aKent, Simon | ||
| 700 | _aMascull, Bill | ||
| 856 | 4 | 2 |
_uhttps://pearsonerpi.com/en/elt/block-b/market-leader-3rd-ed-extra-intermediate-course-book-w-dvd-rom-213477 _zPublisher's Website. |
| 856 | 4 | 2 |
_uhttps://ottawa.bibliocommons.com/item/show/1067786026 _zCheck the Ottawa Public Library (OPL) catalog. |
| 942 |
_2z _cBK |
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