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020 _a9781292134796 (Student Book)
040 _cJCRC
100 _aCotton, David
245 _aPre-Intermediate Market Leader :
_bBusiness English Course Book /
_cDavid Cotton, David Falvey, and Simon Kent.
250 _a3rd ed.
260 _aWhite Plains, NY :
_bPearson Education Ltd.,
_c2016.
300 _a175 p. :
_bill. ;
_c30 cm
_e+ DVD-ROM.
440 _aMarket Leader
500 _a"3rd Edition Extra with business skills and self-assessment." (Front Cover)
504 _aIncludes Grammar Reference, Audio Script and Glossary.
505 _a"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times.
505 _aThe 3rd Edition Course Book includes:
_tAll new reading texts from the financial times
_tAll new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business
_tAll new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM
_tNew 'Working Across Cultures' spreads
_tNew vocabulary trainer www.marketleader.vocabtrainer.net"
505 _aEXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings.
505 _aThe DVD-ROM includes:
_tVideo interviews with business experts
_tAll course book audio
_tNew i-Glossary
_tPractice exercises." (Book cover)
505 _aCONTENTS
505 _aUnit 1: CAREER
_tDISCUSSION: Talk about your career plan
_tLISTENING: An interview with the Finance Director of a TV company
_tREADING: Facebook profile 'could damage job prospects' - Telegraph
_tLANGUAGE WORK: Career moves, Modals 1: ability, requests and offers
_tSKILLS: Telephoning: making contact
_tCASE STUDY: YouJuice: Decide on the successful candidate for a job
_tWRITING: e-mail
505 _aUnit 2: COMPANIES
_tDISCUSSION: Talk about companies
_tREADING:
_tIndia: Tata's search for a new CEO - Financial Times
_tIs John Lewis the best company in Britain to work for? - Guardian
_tLISTENING: An interview with the CEO of a food company
_tLANGUAGE WORK: Describing companies, Present simple and present continuous
_tSKILLS: Presenting your company
_tCASE STUDY: Dino Conti Ice Cream: Decide on the best way to invest in a company's future
_tWRITING: proposal
505 _aUnit 3: SELLING
_tDISCUSSION: Talk about shopping habits
_tLISTENING: An interview with the Director of Marketing of a TV shopping channel
_tREADING: Women on top in new sales industry survey - web article
_tLANGUAGE WORK: Making sales, Modals 2: must, need to, have to, should
_tSKILLS: Negotiating: reaching agreement
_tCASE STUDY: A partnership agreement: Work on a proposed partnership between a jet charter company and a hotel group
_tWRITING: letter
505 _aUnit 4: GREAT IDEAS
_tDISCUSSION: Discuss what makes a great idea
_tLISTENING: An interview with a researcher
_tREADING:
_tWho needs translators? - web article
_tSafer cycling - web article
_tGoing for gold - web article
_tLANGUAGE WORK: Verb and noun combinations, Past simple and past continuous
_tSKILLS: Participating in discussions
_tCASE STUDY: The new attraction: Decide on the best idea for a new attraction
_tWRITING: report
505 _aUnit 5: STRESS
_tDISCUSSION: Discuss stressful situations and activities
_tLISTENING: An interview with the Director of Marketing at a health consultancy
_tREADING: Over half of business owners feeling increasingly stressed - web article
_tLANGUAGE WORK: Stress in the workplace, past simple and present perfect
_tSKILLS: Participating in discussions
_tCASE STUDY: Davies-Miller Advertising: Suggest ways of reducing stress amongst staff
_tWRITING: report
505 _aUnit 6: ENTERTAINING
_tDISCUSSION: Discuss corporate entertaining
_tLISTENING: An interview with the Chief Executive of a corporate entertainment company
_tREADING: Interview with three corporate entertainment experts
_tLANGUAGE WORK: Eating and drinking, multiword verbs
_tSKILLS: Socialising: greetings and small talk
_tCASE STUDY: Organising a conference: Choose the location for a sales conference
_tWRITING: e-mail
505 _aUnit 7: NEW BUSINESS
_tDISCUSSION: Discuss new businesses and business sectors
_tLISTENING: Interviews with the CEO of a money-transfer company and the CEO of a food company
_tREADING:
_tInternet whiz-kid's discount idea makes billions in two years - Financial Times
_tHelp with exports - Financial Times
_tLANGUAGE WORK: Economic terms, time clauses
_tSKILLS: Dealing with numbers
_tCASE STUDY: Taka Shimizu Cycles: Choose the location for a new factory
_tWRITING: e-mail
505 _aUnit 8: MARKETING
_tDISCUSSION: Talk about the marketing mix and marketing campaigns
_tLISTENING: An interview with the European Marketing Manager of a pharmaceutical company
_tREADING: Adidas targets the Chinese interior - Financial Times
_tLANGUAGE WORK: Word partnerships, questions
_tSKILLS: Telephoning: exchanging information
_tCASE STUDY: Wincote International: Devise a plan to improve sales at an outdoor-clothing company
_tWRITING: e-mail
505 _aUnit 9: PLANNING
_tDISCUSSION: Discuss how and when to plan
_tLISTENING: An interview with a business consultant and author
_tREADING: When there's no plan A - Financial Times
_tLANGUAGE WORK: Making plans, talking about future plans
_tSKILLS: Meetings: interrupting and clarifying
_tCASE STUDY: European Press and Media Corporation: Plan a new issue of a magazine
_tWRITING: letter
505 _aUnit 10: MANAGING PEOPLE
_tDISCUSSION: Discuss the qualities of a good manager
_tLISTENING: An interview with the author of a management book
_tREADING: Share the power - Financial Times
_tLANGUAGE WORK: Verbs and prepositions, reported speech
_tSKILLS: Socialising and entertaining
_tCASE STUDY: Ashley Cooper Search Agency: Advise on improving staff relations at a property company
_tWRITING: report
505 _aUnit 11: CONFLICT
_tDISCUSSION: Do a quiz on managing conflict
_tLISTENING: An interview with an expert in dispute resolution
_tREADING: Intervening quickly in cases of conflict - Chartered Institute of Personnel and Development
_tLANGUAGE WORK: Word-building conditionals
_tSKILLS: Negotiating: dealing with conflict
_tCASE STUDY: Herman & Corrie Teas: Decide whether a company should accept a buy-out offer
_tWRITING: letter
505 _aUnit 12: PRODUCTS
_tDISCUSSION: Discuss products
_tLISTENING: An interview with the editor of a news network
_tREADING: A path to salvation through innovation - Financial Times
_tLANGUAGE WORK: Describing products, passives
_tSKILLS: Presenting a product
_tCASE STUDY: The George Marshall Awards: Choose the winner of a product-innovation competition
_tWRITING: report
521 _aFor pre-Intermediate (A2-B1) english as second language learners.
650 _aEnglish language
_vBusiness English
_xTextbooks for foreign speakers.
650 _aEnglish language
_vBusiness English
_xStudy and teaching
_xForeign speakers.
650 _aBusiness English.
700 _aFalvey, David
700 _aKent, Simon
856 _uhttps://pearsonerpi.com/en/elt/block-b/market-leader-3rd-ed-extra-pre-intermediate-course-book-w-dvd-rom-213479
_zPublisher's Website.
856 _uhttps://ottawa.bibliocommons.com/item/show/1067790026
_zCheck the Ottawa Public Library (OPL) catalogue.
942 _2z
_cMX