000 08397nam a22006617a 4500
999 _c359
_d359
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008 171113b xxu||||| |||| 00| 0 eng d
020 _a9781292134819 (Student Book)
040 _cJCRC
100 _aCotton, David
245 _aUpper Intermediate Market Leader :
_bBusiness English Course Book /
_cDavid Cotton, David Falvey, and Simon Kent.
250 _a3rd ed.
260 _aWhite Plains, NY :
_bPearson Education Ltd.,
_c2016.
300 _a175 p. :
_bill. ;
_c30 cm
_e+ DVD-ROM.
440 _aMarket Leader
500 _a"3rd Edition Extra with business skills and self-assessment." (Front Cover).
504 _aIncludes Grammar Reference, Audio Script and Glossary.
505 _aUnit 1: COMMUNICATION
_tDISCUSSION: Talk about what makes a good communicator
_tLISTENING: An interview with an expert on communication
_tREADING: A quiet word beats sending e-mail - Financial Times
_tLANGUAGE WORK: Good communicators; idioms
_tSKILLS: Dealing with communication breakdown
_tCASE STUDY: The price of success: Make recommendations to improve communications within an electronics company
_tWRITING: Email
505 _aUnit 2: INTERNATIONAL MARKETING
_tDISCUSSION: Talk about international brands
_tREADING: Diego Della Valle: Italian atmosphere is central to Tod's global expansion - Financial Times
_tLISTENING: An interview with a professor of international marketing and the CEO of a training organisation
_tLANGUAGE WORK: Marketing word partnerships; Noun compounds and noun phrases
_tSKILLS: Brainstorming
_tCASE STUDY: Henri-Claude Cosmetics - creating a global brand: Devise a TV commercial for a new eau-de-cologne
_tWRITING: Action minutes
505 _aUnit 3: BUILDING RELATIONSHIPS
_tDISCUSSION: Talk about building relationships
_tLISTENING: An interview with the Head of Global Corporate Responsibility of a major company
_tREADING: How East is meeting West - Business Week
_tLANGUAGE WORK: Describing relations; Mutiword verbs
_tLANGUAGE WORK: Describing relations; Mutiword verbs
_tSKILLS: Networking
_tCASE STUDY: Al-Munir Hotel and Spa Group: Come up with a plan for improving customer satisfaction and loyalty
_tWRITING: Letter
505 _aWORKING ACROSS CULTURES: 1 Doing Business Internationally
505 _aREVISION UNIT A
505 _aBUSINESS SKILLS: 1.1 Small Talk; 1.2 E-mails
505 _aUnit 4: SUCCESS
_tDISCUSSION: Discuss what makes people/companies successful
_tLISTENING: An interview with the MD of a technology development company
_tREADING: Profile: Carlos Slim - The Telegraph
_tLANGUAGE WORK: Prefixes, present and past tenses
_tSKILLS: Negotiating
_tCASE STUDY: Kensington United: Negotiate a sponsorship deal for a football club
_tWRITING: Press release/letter
505 _aUnit 5: JOB SATISFACTION
_tDISCUSSION: Discuss motivational factors and do a quiz
_tLISTENING: An interview with the Director of the HR at a major company
_tREADING: Marriott Hotels International/KPMG - The Sunday Times
_tLANGUAGE WORK: Synonyms and word-building; Passives
_tSKILLS: Cold-calling
_tCASE STUDY: Just good friends? Decide how to deal with in-house personal relationships
_tLISTENING: Guidelines
505 _aUnit 6: RISK
_tDISCUSSION: Discuss different aspects of risk
_tLISTENING: An interview with the MD of the Institute of Risk Management
_tREADING: Internationalization - risk or opportunity? - Financial Times
_tLANGUAGE WORK: Prefixes; Present and past tenses
_tSKILLS: Negotiating
_tCASE STUDY: Winton Carter Mining: Evaluate the risks of a new mining venture
_tWRITING: Report
505 _aWORKING ACROSS CULTURES: 2 Working in New Markets
505 _aREVISION UNIT B
505 _aBUSINESS SKILLS: 2.1 Negotiations; 2.2 Teleconferences
505 _aUnit 7: MANAGEMENT STYLES
_tDISCUSSION: Discuss different aspects of management style
_tLISTENING: An interview with the author of a management book
_tREADING: Anna Wintour/Jim Buckmaster - CBS/Times Online
_tLANGUAGE WORK: Management qualities; Text reference
_tSKILLS: Presentations
_tCASE STUDY: Selig and Lind: Choose a new project manager for a team
_tWRITING: Report
505 _aUnit 8: TEAM BUILDING
_tDISCUSSION: Talk about working in teams and do a quiz
_tLISTENING: An interview with the founder of a team-building company
_tREADING: Recipes for team building - Financial Times
_tLANGUAGE WORK: Prefixes, modal perfect
_tSKILLS: Resolving conflict
_tCASE STUDY: Motivating the sales team: Work out an action plan for improving the motivation of a sales team
_tWRITING: Letter
505 _aUnit 9: RAISING FINANCE
_tDISCUSSION: Discuss how and where finance can be raised
_tLISTENING: An interview with the MD of a private equity firm
_tREADING: No more easy money - Financial Times
_tLANGUAGE WORK: Financial terms, dependent prepositions
_tSKILLS: Negotiating
_tCASE STUDY: Last throw of the dice: Negotiate finance for a new film
_tWRITING: Summary
505 _aWORKING ACROSS CULTURES: 3. Managing International Teams
505 _aREVISION UNIT C
505 _aBUSINESS SKILLS: 3.1 Presentations; 3.2 Meetings
505 _aUnit 10: CUSTOMER SERVICE
_tDISCUSSION: Discuss factors in and importance of customer service
_tLISTENING: An interview with the manager of a top restaurant
_tREADING: Customer service is changing the world: Up close and global - Financial Times
_tLANGUAGE WORK: Complaints; Gerunds
_tSKILLS: Active listening
_tCASE STUDY: Hurrah Airlines: Deal with customer complaints
_tWRITING: Report
505 _aUnit 11: Crisis Management
_tDISCUSSION: Discuss ways of handling crises
_tLISTENING: An interview with a professor of ethics and social responsibility
_tREADING: How not to take care of a brand/expect the unexpected - Financial Times
_tLANGUAGE WORK: Handling crises; Conditionals
_tSKILLS: Asking and answering difficult questions
_tCASE STUDY: In Range: Plan a press conference to defend criticism of a video game
_tWRITING: Article/report
505 _aUnit 12: MERGERS AND ACQUISITIONS
_tDISCUSSION: Define and discuss acquisitions, merges and joint ventures
_tLISTENING: An interview with the Director of an M&A research centre
_tREADING: Green targets - Corporate Knight
_tLANGUAGE WORK: Describing mergers and acquisitions, prediction and probability
_tSKILLS: Making a presentation
_tCASE STUDY: Rinnovar International: Present recommendations for an acquisition
_tWRITING: Report
505 _aWORKING ACROSS CULTURES: 4. International negotiations
505 _aREVISION UNIT D
505 _aBUSINESS SKILLS: 4.1 Interviews; 4.2 Presentations
505 _aWriting File
505 _aActivity File
505 _aGrammar Reference
505 _aAudio Scripts
505 _aGlossary
520 _a"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the financial times; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; New 'Working Across Cultures' spreads; New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business expertsè All course book audio; New i-Glossary; Practice exercises." (Book cover).
521 _aCourse book intended for upper-intermediate Business English learners.
650 _aEnglish language
_xStudying and teaching
_xForeign speakers.
650 _aEnglish language
_vBusiness English
_xProblems and exercises.
650 _aBusiness English.
700 _aFalvey, David
700 _aKent, Simon
856 4 2 _uhttps://pearsonerpi.com/en/elt/block-b/market-leader-3rd-ed-extra-upper-intermediate-course-book-w-dvd-rom-213481
_zPublisher's Website.
856 4 2 _uhttps://ottawa.bibliocommons.com/item/show/1067787026
_zCheck the Ottawa Public Library (OPL) catalogue.
942 _2z
_cBK