000 | 08397nam a22006617a 4500 | ||
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_c359 _d359 |
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003 | OSt | ||
005 | 20230719020946.0 | ||
008 | 171113b xxu||||| |||| 00| 0 eng d | ||
020 | _a9781292134819 (Student Book) | ||
040 | _cJCRC | ||
100 | _aCotton, David | ||
245 |
_aUpper Intermediate Market Leader : _bBusiness English Course Book / _cDavid Cotton, David Falvey, and Simon Kent. |
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250 | _a3rd ed. | ||
260 |
_aWhite Plains, NY : _bPearson Education Ltd., _c2016. |
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300 |
_a175 p. : _bill. ; _c30 cm _e+ DVD-ROM. |
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440 | _aMarket Leader | ||
500 | _a"3rd Edition Extra with business skills and self-assessment." (Front Cover). | ||
504 | _aIncludes Grammar Reference, Audio Script and Glossary. | ||
505 |
_aUnit 1: COMMUNICATION
_tDISCUSSION: Talk about what makes a good communicator _tLISTENING: An interview with an expert on communication _tREADING: A quiet word beats sending e-mail - Financial Times _tLANGUAGE WORK: Good communicators; idioms _tSKILLS: Dealing with communication breakdown _tCASE STUDY: The price of success: Make recommendations to improve communications within an electronics company _tWRITING: Email |
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505 |
_aUnit 2: INTERNATIONAL MARKETING
_tDISCUSSION: Talk about international brands _tREADING: Diego Della Valle: Italian atmosphere is central to Tod's global expansion - Financial Times _tLISTENING: An interview with a professor of international marketing and the CEO of a training organisation _tLANGUAGE WORK: Marketing word partnerships; Noun compounds and noun phrases _tSKILLS: Brainstorming _tCASE STUDY: Henri-Claude Cosmetics - creating a global brand: Devise a TV commercial for a new eau-de-cologne _tWRITING: Action minutes |
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505 |
_aUnit 3: BUILDING RELATIONSHIPS
_tDISCUSSION: Talk about building relationships _tLISTENING: An interview with the Head of Global Corporate Responsibility of a major company _tREADING: How East is meeting West - Business Week _tLANGUAGE WORK: Describing relations; Mutiword verbs _tLANGUAGE WORK: Describing relations; Mutiword verbs _tSKILLS: Networking _tCASE STUDY: Al-Munir Hotel and Spa Group: Come up with a plan for improving customer satisfaction and loyalty _tWRITING: Letter |
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505 | _aWORKING ACROSS CULTURES: 1 Doing Business Internationally | ||
505 | _aREVISION UNIT A | ||
505 | _aBUSINESS SKILLS: 1.1 Small Talk; 1.2 E-mails | ||
505 |
_aUnit 4: SUCCESS
_tDISCUSSION: Discuss what makes people/companies successful _tLISTENING: An interview with the MD of a technology development company _tREADING: Profile: Carlos Slim - The Telegraph _tLANGUAGE WORK: Prefixes, present and past tenses _tSKILLS: Negotiating _tCASE STUDY: Kensington United: Negotiate a sponsorship deal for a football club _tWRITING: Press release/letter |
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505 |
_aUnit 5: JOB SATISFACTION
_tDISCUSSION: Discuss motivational factors and do a quiz _tLISTENING: An interview with the Director of the HR at a major company _tREADING: Marriott Hotels International/KPMG - The Sunday Times _tLANGUAGE WORK: Synonyms and word-building; Passives _tSKILLS: Cold-calling _tCASE STUDY: Just good friends? Decide how to deal with in-house personal relationships _tLISTENING: Guidelines |
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505 |
_aUnit 6: RISK
_tDISCUSSION: Discuss different aspects of risk _tLISTENING: An interview with the MD of the Institute of Risk Management _tREADING: Internationalization - risk or opportunity? - Financial Times _tLANGUAGE WORK: Prefixes; Present and past tenses _tSKILLS: Negotiating _tCASE STUDY: Winton Carter Mining: Evaluate the risks of a new mining venture _tWRITING: Report |
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505 | _aWORKING ACROSS CULTURES: 2 Working in New Markets | ||
505 | _aREVISION UNIT B | ||
505 | _aBUSINESS SKILLS: 2.1 Negotiations; 2.2 Teleconferences | ||
505 |
_aUnit 7: MANAGEMENT STYLES
_tDISCUSSION: Discuss different aspects of management style _tLISTENING: An interview with the author of a management book _tREADING: Anna Wintour/Jim Buckmaster - CBS/Times Online _tLANGUAGE WORK: Management qualities; Text reference _tSKILLS: Presentations _tCASE STUDY: Selig and Lind: Choose a new project manager for a team _tWRITING: Report |
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505 |
_aUnit 8: TEAM BUILDING
_tDISCUSSION: Talk about working in teams and do a quiz _tLISTENING: An interview with the founder of a team-building company _tREADING: Recipes for team building - Financial Times _tLANGUAGE WORK: Prefixes, modal perfect _tSKILLS: Resolving conflict _tCASE STUDY: Motivating the sales team: Work out an action plan for improving the motivation of a sales team _tWRITING: Letter |
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505 |
_aUnit 9: RAISING FINANCE
_tDISCUSSION: Discuss how and where finance can be raised _tLISTENING: An interview with the MD of a private equity firm _tREADING: No more easy money - Financial Times _tLANGUAGE WORK: Financial terms, dependent prepositions _tSKILLS: Negotiating _tCASE STUDY: Last throw of the dice: Negotiate finance for a new film _tWRITING: Summary |
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505 | _aWORKING ACROSS CULTURES: 3. Managing International Teams | ||
505 | _aREVISION UNIT C | ||
505 | _aBUSINESS SKILLS: 3.1 Presentations; 3.2 Meetings | ||
505 |
_aUnit 10: CUSTOMER SERVICE
_tDISCUSSION: Discuss factors in and importance of customer service _tLISTENING: An interview with the manager of a top restaurant _tREADING: Customer service is changing the world: Up close and global - Financial Times _tLANGUAGE WORK: Complaints; Gerunds _tSKILLS: Active listening _tCASE STUDY: Hurrah Airlines: Deal with customer complaints _tWRITING: Report |
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505 |
_aUnit 11: Crisis Management
_tDISCUSSION: Discuss ways of handling crises _tLISTENING: An interview with a professor of ethics and social responsibility _tREADING: How not to take care of a brand/expect the unexpected - Financial Times _tLANGUAGE WORK: Handling crises; Conditionals _tSKILLS: Asking and answering difficult questions _tCASE STUDY: In Range: Plan a press conference to defend criticism of a video game _tWRITING: Article/report |
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505 |
_aUnit 12: MERGERS AND ACQUISITIONS
_tDISCUSSION: Define and discuss acquisitions, merges and joint ventures _tLISTENING: An interview with the Director of an M&A research centre _tREADING: Green targets - Corporate Knight _tLANGUAGE WORK: Describing mergers and acquisitions, prediction and probability _tSKILLS: Making a presentation _tCASE STUDY: Rinnovar International: Present recommendations for an acquisition _tWRITING: Report |
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505 | _aWORKING ACROSS CULTURES: 4. International negotiations | ||
505 | _aREVISION UNIT D | ||
505 | _aBUSINESS SKILLS: 4.1 Interviews; 4.2 Presentations | ||
505 | _aWriting File | ||
505 | _aActivity File | ||
505 | _aGrammar Reference | ||
505 | _aAudio Scripts | ||
505 | _aGlossary | ||
520 | _a"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the financial times; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; New 'Working Across Cultures' spreads; New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business expertsè All course book audio; New i-Glossary; Practice exercises." (Book cover). | ||
521 | _aCourse book intended for upper-intermediate Business English learners. | ||
650 |
_aEnglish language _xStudying and teaching _xForeign speakers. |
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650 |
_aEnglish language _vBusiness English _xProblems and exercises. |
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650 | _aBusiness English. | ||
700 | _aFalvey, David | ||
700 | _aKent, Simon | ||
856 | 4 | 2 |
_uhttps://pearsonerpi.com/en/elt/block-b/market-leader-3rd-ed-extra-upper-intermediate-course-book-w-dvd-rom-213481 _zPublisher's Website. |
856 | 4 | 2 |
_uhttps://ottawa.bibliocommons.com/item/show/1067787026 _zCheck the Ottawa Public Library (OPL) catalogue. |
942 |
_2z _cBK |