000			nam a22 7a 4500
999			_c448 _d448
003			OSt
005			20190326154619.0
008			171127b xxu||||| |||| 00| 0 eng d
020			_a9780194579193 (Student Book with MultiROM)
040			_cJCRC
100			_aGore, Sylee
245			_aEnglish for Marketing & Advertising / _cSylee Gore.
250			_a1st ed.
260			_aOxford : _bOxford University Press, _c2007.
300			_a80 p. : _bill. ; _c26 cm. _e+ 1 MultiROM
440			_aOxford Business English
440			_aExpress
500			_aAccompanying "MultiROM" also includes audio tracks that can be played on a conventional CD player. Interactive exercises require a computer.
504			_aIncludes a glossary, appendices and transcript.
505			_aSUMMARY:
505			_a"English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing and advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course, of for self-study. English for Marketing & Advertising will help prepare you to work internationally in this profession.
505			_aKey Features of the Book: _tA wide range of material targeting key areas of marketing, advertising, and corporate communication _tTip boxes addressing key language points, useful phrases, and strategies _tDID YOU KNOW? boxes addressing language and cultural issues _tStimulating role-plays for pair work and group tasks _tSTARTER section at the beginning of each unit with warm-up and awareness-raising activities _tOUTPUT section at the end of each unit with activities to encourage discussion and reflection _tAppendix including answer key, transcript, A-Z wordlist, and a glossary of marketing terms
505			_aKey Features of the MultiROM: _tRealistic listening extracts _tInteractive exercises to practise communication, useful phrases, and vocabulary" (Book cover).
505			_aCONTENTS:
505			_a1. Introduction to marketing and advertising
505			_aTopics _tJobs and responsibilities _tCorporate identity, logos _tBranding
505			_aSkills _tTalking about job descriptions _tPresenting your ideas
505			_a2. Finding the customer
505			_aTopics _tMarket research _tCustomer profiles _tData collection _tA telephone survey
505			_aSkills _tGiving and asking for opinions _tAgreeing and disagreeing _tMarket research terms _tAsking questions _tWriting reports
505			_a3. Planning a marketing strategy
505			_aTopics _tThe marketing plan _tThe four Ps _tPricing and positioning strategies
505			_aSkills _tWriting emails _t Writing a positioning strategy _tGiving a presentation
505			_a4. Creating ads
505			_aTopics _tThe AIDA model for advertising _tWorking with an ad agency _tAdvertising channels _tRate sheets
505			_aSkills _tDiscussing an ad campaign _tGiving feedback
505			_a5. Marketing tools
505			_aTopics _tDistribution channels _tTypes of discount _tTypes of retailer _tTelemarketing _tDirect marketing
505			_aSkills _tTelephoning - getting through _tWriting to a customer (direct mailing)
505			_a6. Presenting your public face
505			_aTopics _tPublic relations _tWebsites as a marketing tool _tSponsoring _tEffective press releases
505			_aSkills _tGetting customer quotes _tWriting press releases _t Writing a holiday letter
505			_a7. Marketing through trade fairs
505			_aTopics _tGiveaways _tOrganizing events _tAttending a trade fair
505			_aSkills _tThe language of trade fairs _tSocializing _tReporting on a trade fair visit
505			_aAppendix: _tTest yourself _tPartner Files _tAnswer key _tTranscripts _tA-Z word list _tGlossary _tUseful phrases and vocabulary
521			_aIntended for marketing and advertising professionals who need to communicate confidently and effectively in English. Intermediate B1 (CEFR)
650			_aEnglish language _xBusiness English _vTextbooks for foreign speakers.
650			_aEnglish language _vBusiness English _xProblems, exercises, etc.
650			_aCommunication in marketing _xTerminology.
650			_aEnglish language _vUsage _xStudy and teaching.
856			_uhttps://goo.gl/pcUKYM _yPublisher's Website.
942			_2z _cMX