Cotton, David
Upper Intermediate Market Leader : Business English Course Book / David Cotton, David Falvey, and Simon Kent. - 3rd ed. - White Plains, NY : Pearson Education Ltd., 2016. - 175 p. : ill. ; 30 cm + DVD-ROM. - Market Leader .
"3rd Edition Extra with business skills and self-assessment." (Front Cover).
Includes Grammar Reference, Audio Script and Glossary.
Unit 1: COMMUNICATION
DISCUSSION: Talk about what makes a good communicator
LISTENING: An interview with an expert on communication
READING: A quiet word beats sending e-mail - Financial Times
LANGUAGE WORK: Good communicators; idioms
SKILLS: Dealing with communication breakdown
CASE STUDY: The price of success: Make recommendations to improve communications within an electronics company
WRITING: Email Unit 2: INTERNATIONAL MARKETING
DISCUSSION: Talk about international brands
READING: Diego Della Valle: Italian atmosphere is central to Tod's global expansion - Financial Times
LISTENING: An interview with a professor of international marketing and the CEO of a training organisation
LANGUAGE WORK: Marketing word partnerships; Noun compounds and noun phrases
SKILLS: Brainstorming
CASE STUDY: Henri-Claude Cosmetics - creating a global brand: Devise a TV commercial for a new eau-de-cologne
WRITING: Action minutes Unit 3: BUILDING RELATIONSHIPS
DISCUSSION: Talk about building relationships
LISTENING: An interview with the Head of Global Corporate Responsibility of a major company
READING: How East is meeting West - Business Week
LANGUAGE WORK: Describing relations; Mutiword verbs
LANGUAGE WORK: Describing relations; Mutiword verbs
SKILLS: Networking CASE STUDY: Al-Munir Hotel and Spa Group: Come up with a plan for improving customer satisfaction and loyalty
WRITING: Letter WORKING ACROSS CULTURES: 1 Doing Business Internationally REVISION UNIT A BUSINESS SKILLS: 1.1 Small Talk; 1.2 E-mails Unit 4: SUCCESS
DISCUSSION: Discuss what makes people/companies successful
LISTENING: An interview with the MD of a technology development company
READING: Profile: Carlos Slim - The Telegraph
LANGUAGE WORK: Prefixes, present and past tenses
SKILLS: Negotiating
CASE STUDY: Kensington United: Negotiate a sponsorship deal for a football club
WRITING: Press release/letter Unit 5: JOB SATISFACTION
DISCUSSION: Discuss motivational factors and do a quiz
LISTENING: An interview with the Director of the HR at a major company
READING: Marriott Hotels International/KPMG - The Sunday Times
LANGUAGE WORK: Synonyms and word-building; Passives
SKILLS: Cold-calling
CASE STUDY: Just good friends? Decide how to deal with in-house personal relationships
LISTENING: Guidelines Unit 6: RISK
DISCUSSION: Discuss different aspects of risk
LISTENING: An interview with the MD of the Institute of Risk Management
READING: Internationalization - risk or opportunity? - Financial Times
LANGUAGE WORK: Prefixes; Present and past tenses
SKILLS: Negotiating
CASE STUDY: Winton Carter Mining: Evaluate the risks of a new mining venture
WRITING: Report WORKING ACROSS CULTURES: 2 Working in New Markets REVISION UNIT B BUSINESS SKILLS: 2.1 Negotiations; 2.2 Teleconferences Unit 7: MANAGEMENT STYLES
DISCUSSION: Discuss different aspects of management style
LISTENING: An interview with the author of a management book
READING: Anna Wintour/Jim Buckmaster - CBS/Times Online
LANGUAGE WORK: Management qualities; Text reference
SKILLS: Presentations
CASE STUDY: Selig and Lind: Choose a new project manager for a team
WRITING: Report Unit 8: TEAM BUILDING
DISCUSSION: Talk about working in teams and do a quiz
LISTENING: An interview with the founder of a team-building company
READING: Recipes for team building - Financial Times LANGUAGE WORK: Prefixes, modal perfect
SKILLS: Resolving conflict
CASE STUDY: Motivating the sales team: Work out an action plan for improving the motivation of a sales team
WRITING: Letter Unit 9: RAISING FINANCE
DISCUSSION: Discuss how and where finance can be raised
LISTENING: An interview with the MD of a private equity firm
READING: No more easy money - Financial Times
LANGUAGE WORK: Financial terms, dependent prepositions
SKILLS: Negotiating
CASE STUDY: Last throw of the dice: Negotiate finance for a new film
WRITING: Summary WORKING ACROSS CULTURES: 3. Managing International Teams REVISION UNIT C BUSINESS SKILLS: 3.1 Presentations; 3.2 Meetings Unit 10: CUSTOMER SERVICE
DISCUSSION: Discuss factors in and importance of customer service
LISTENING: An interview with the manager of a top restaurant
READING: Customer service is changing the world: Up close and global - Financial Times
LANGUAGE WORK: Complaints; Gerunds SKILLS: Active listening
CASE STUDY: Hurrah Airlines: Deal with customer complaints
WRITING: Report Unit 11: Crisis Management
DISCUSSION: Discuss ways of handling crises
LISTENING: An interview with a professor of ethics and social responsibility
READING: How not to take care of a brand/expect the unexpected - Financial Times
LANGUAGE WORK: Handling crises; Conditionals
SKILLS: Asking and answering difficult questions
CASE STUDY: In Range: Plan a press conference to defend criticism of a video game
WRITING: Article/report Unit 12: MERGERS AND ACQUISITIONS
DISCUSSION: Define and discuss acquisitions, merges and joint ventures
LISTENING: An interview with the Director of an M&A research centre
READING: Green targets - Corporate Knight
LANGUAGE WORK: Describing mergers and acquisitions, prediction and probability
SKILLS: Making a presentation
CASE STUDY: Rinnovar International: Present recommendations for an acquisition
WRITING: Report WORKING ACROSS CULTURES: 4. International negotiations REVISION UNIT D BUSINESS SKILLS: 4.1 Interviews; 4.2 Presentations Writing File Activity File Grammar Reference Audio Scripts Glossary
"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the financial times; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; New 'Working Across Cultures' spreads; New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business expertsè All course book audio; New i-Glossary; Practice exercises." (Book cover).
Course book intended for upper-intermediate Business English learners.
9781292134819 (Student Book)
English language--Studying and teaching--Foreign speakers.
English language--Problems and exercises.--Business English
Business English.
Upper Intermediate Market Leader : Business English Course Book / David Cotton, David Falvey, and Simon Kent. - 3rd ed. - White Plains, NY : Pearson Education Ltd., 2016. - 175 p. : ill. ; 30 cm + DVD-ROM. - Market Leader .
"3rd Edition Extra with business skills and self-assessment." (Front Cover).
Includes Grammar Reference, Audio Script and Glossary.
Unit 1: COMMUNICATION
DISCUSSION: Talk about what makes a good communicator
LISTENING: An interview with an expert on communication
READING: A quiet word beats sending e-mail - Financial Times
LANGUAGE WORK: Good communicators; idioms
SKILLS: Dealing with communication breakdown
CASE STUDY: The price of success: Make recommendations to improve communications within an electronics company
WRITING: Email Unit 2: INTERNATIONAL MARKETING
DISCUSSION: Talk about international brands
READING: Diego Della Valle: Italian atmosphere is central to Tod's global expansion - Financial Times
LISTENING: An interview with a professor of international marketing and the CEO of a training organisation
LANGUAGE WORK: Marketing word partnerships; Noun compounds and noun phrases
SKILLS: Brainstorming
CASE STUDY: Henri-Claude Cosmetics - creating a global brand: Devise a TV commercial for a new eau-de-cologne
WRITING: Action minutes Unit 3: BUILDING RELATIONSHIPS
DISCUSSION: Talk about building relationships
LISTENING: An interview with the Head of Global Corporate Responsibility of a major company
READING: How East is meeting West - Business Week
LANGUAGE WORK: Describing relations; Mutiword verbs
LANGUAGE WORK: Describing relations; Mutiword verbs
SKILLS: Networking CASE STUDY: Al-Munir Hotel and Spa Group: Come up with a plan for improving customer satisfaction and loyalty
WRITING: Letter WORKING ACROSS CULTURES: 1 Doing Business Internationally REVISION UNIT A BUSINESS SKILLS: 1.1 Small Talk; 1.2 E-mails Unit 4: SUCCESS
DISCUSSION: Discuss what makes people/companies successful
LISTENING: An interview with the MD of a technology development company
READING: Profile: Carlos Slim - The Telegraph
LANGUAGE WORK: Prefixes, present and past tenses
SKILLS: Negotiating
CASE STUDY: Kensington United: Negotiate a sponsorship deal for a football club
WRITING: Press release/letter Unit 5: JOB SATISFACTION
DISCUSSION: Discuss motivational factors and do a quiz
LISTENING: An interview with the Director of the HR at a major company
READING: Marriott Hotels International/KPMG - The Sunday Times
LANGUAGE WORK: Synonyms and word-building; Passives
SKILLS: Cold-calling
CASE STUDY: Just good friends? Decide how to deal with in-house personal relationships
LISTENING: Guidelines Unit 6: RISK
DISCUSSION: Discuss different aspects of risk
LISTENING: An interview with the MD of the Institute of Risk Management
READING: Internationalization - risk or opportunity? - Financial Times
LANGUAGE WORK: Prefixes; Present and past tenses
SKILLS: Negotiating
CASE STUDY: Winton Carter Mining: Evaluate the risks of a new mining venture
WRITING: Report WORKING ACROSS CULTURES: 2 Working in New Markets REVISION UNIT B BUSINESS SKILLS: 2.1 Negotiations; 2.2 Teleconferences Unit 7: MANAGEMENT STYLES
DISCUSSION: Discuss different aspects of management style
LISTENING: An interview with the author of a management book
READING: Anna Wintour/Jim Buckmaster - CBS/Times Online
LANGUAGE WORK: Management qualities; Text reference
SKILLS: Presentations
CASE STUDY: Selig and Lind: Choose a new project manager for a team
WRITING: Report Unit 8: TEAM BUILDING
DISCUSSION: Talk about working in teams and do a quiz
LISTENING: An interview with the founder of a team-building company
READING: Recipes for team building - Financial Times LANGUAGE WORK: Prefixes, modal perfect
SKILLS: Resolving conflict
CASE STUDY: Motivating the sales team: Work out an action plan for improving the motivation of a sales team
WRITING: Letter Unit 9: RAISING FINANCE
DISCUSSION: Discuss how and where finance can be raised
LISTENING: An interview with the MD of a private equity firm
READING: No more easy money - Financial Times
LANGUAGE WORK: Financial terms, dependent prepositions
SKILLS: Negotiating
CASE STUDY: Last throw of the dice: Negotiate finance for a new film
WRITING: Summary WORKING ACROSS CULTURES: 3. Managing International Teams REVISION UNIT C BUSINESS SKILLS: 3.1 Presentations; 3.2 Meetings Unit 10: CUSTOMER SERVICE
DISCUSSION: Discuss factors in and importance of customer service
LISTENING: An interview with the manager of a top restaurant
READING: Customer service is changing the world: Up close and global - Financial Times
LANGUAGE WORK: Complaints; Gerunds SKILLS: Active listening
CASE STUDY: Hurrah Airlines: Deal with customer complaints
WRITING: Report Unit 11: Crisis Management
DISCUSSION: Discuss ways of handling crises
LISTENING: An interview with a professor of ethics and social responsibility
READING: How not to take care of a brand/expect the unexpected - Financial Times
LANGUAGE WORK: Handling crises; Conditionals
SKILLS: Asking and answering difficult questions
CASE STUDY: In Range: Plan a press conference to defend criticism of a video game
WRITING: Article/report Unit 12: MERGERS AND ACQUISITIONS
DISCUSSION: Define and discuss acquisitions, merges and joint ventures
LISTENING: An interview with the Director of an M&A research centre
READING: Green targets - Corporate Knight
LANGUAGE WORK: Describing mergers and acquisitions, prediction and probability
SKILLS: Making a presentation
CASE STUDY: Rinnovar International: Present recommendations for an acquisition
WRITING: Report WORKING ACROSS CULTURES: 4. International negotiations REVISION UNIT D BUSINESS SKILLS: 4.1 Interviews; 4.2 Presentations Writing File Activity File Grammar Reference Audio Scripts Glossary
"Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new reading texts from the financial times; All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; New 'Working Across Cultures' spreads; New vocabulary trainer (www.marketleader.vocabtrainer.net). EXTRA Business Skills lessons: a task-based approach to the development of core business skills such as Presentations, Negotiations and Meetings. The DVD-ROM includes: Video interviews with business expertsè All course book audio; New i-Glossary; Practice exercises." (Book cover).
Course book intended for upper-intermediate Business English learners.
9781292134819 (Student Book)
English language--Studying and teaching--Foreign speakers.
English language--Problems and exercises.--Business English
Business English.