| 000 -LEADER |
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| fixed length control field |
nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190326154619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
171127b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780194579193 (Student Book with MultiROM) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
JCRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gore, Sylee |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
English for Marketing & Advertising / |
| Statement of responsibility, etc. |
Sylee Gore. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
80 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| Accompanying material |
+ 1 MultiROM |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Oxford Business English |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Express |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanying "MultiROM" also includes audio tracks that can be played on a conventional CD player. Interactive exercises require a computer. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes a glossary, appendices and transcript. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
SUMMARY: |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
"English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing and advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course, of for self-study. English for Marketing & Advertising will help prepare you to work internationally in this profession.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Key Features of the Book:<br/> |
| Title |
A wide range of material targeting key areas of marketing, advertising, and corporate communication<br/> |
| -- |
Tip boxes addressing key language points, useful phrases, and strategies<br/> |
| -- |
DID YOU KNOW? boxes addressing language and cultural issues<br/> |
| -- |
Stimulating role-plays for pair work and group tasks<br/> |
| -- |
STARTER section at the beginning of each unit with warm-up and awareness-raising activities <br/> |
| -- |
OUTPUT section at the end of each unit with activities to encourage discussion and reflection<br/> |
| -- |
Appendix including answer key, transcript, A-Z wordlist, and a glossary of marketing terms<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Key Features of the MultiROM:<br/> |
| Title |
Realistic listening extracts<br/> |
| -- |
Interactive exercises to practise communication, useful phrases, and vocabulary" (Book cover). |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CONTENTS: |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction to marketing and advertising<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Topics |
| Title |
Jobs and responsibilities<br/> |
| -- |
Corporate identity, logos<br/> |
| -- |
Branding |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Skills |
| Title |
Talking about job descriptions |
| -- |
Presenting your ideas |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
2. Finding the customer<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Topics |
| Title |
Market research<br/> |
| -- |
Customer profiles<br/> |
| -- |
Data collection<br/> |
| -- |
A telephone survey |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Skills |
| Title |
Giving and asking for opinions |
| -- |
Agreeing and disagreeing |
| -- |
Market research terms |
| -- |
Asking questions |
| -- |
Writing reports |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
3. Planning a marketing strategy<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Topics |
| Title |
The marketing plan<br/> |
| -- |
The four Ps<br/> |
| -- |
Pricing and positioning strategies |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Skills |
| Title |
Writing emails |
| -- |
Writing a positioning strategy<br/> |
| -- |
Giving a presentation |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
4. Creating ads<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Topics |
| Title |
The AIDA model for advertising<br/> |
| -- |
Working with an ad agency<br/> |
| -- |
Advertising channels<br/> |
| -- |
Rate sheets |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Skills |
| Title |
Discussing an ad campaign |
| -- |
Giving feedback<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
5. Marketing tools<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Topics |
| Title |
Distribution channels<br/> |
| -- |
Types of discount<br/> |
| -- |
Types of retailer<br/> |
| -- |
Telemarketing<br/> |
| -- |
Direct marketing |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Skills |
| Title |
Telephoning - getting through |
| -- |
Writing to a customer (direct mailing)<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
6. Presenting your public face<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Topics |
| Title |
Public relations<br/> |
| -- |
Websites as a marketing tool<br/> |
| -- |
Sponsoring<br/> |
| -- |
Effective press releases |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Skills |
| Title |
Getting customer quotes <br/> |
| -- |
Writing press releases |
| -- |
Writing a holiday letter |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
7. Marketing through trade fairs<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Topics |
| Title |
Giveaways<br/> |
| -- |
Organizing events<br/> |
| -- |
Attending a trade fair |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Skills |
| Title |
The language of trade fairs |
| -- |
Socializing |
| -- |
Reporting on a trade fair visit |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Appendix:<br/> |
| Title |
Test yourself<br/> |
| -- |
Partner Files<br/> |
| -- |
Answer key<br/> |
| -- |
Transcripts<br/> |
| -- |
A-Z word list<br/> |
| -- |
Glossary<br/> |
| -- |
Useful phrases and vocabulary |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Intended for marketing and advertising professionals who need to communicate confidently and effectively in English.<br/>Intermediate B1 (CEFR) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
English language |
| General subdivision |
Business English |
| Form subdivision |
Textbooks for foreign speakers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
English language |
| Form subdivision |
Business English |
| General subdivision |
Problems, exercises, etc. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| General subdivision |
Terminology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
English language |
| Form subdivision |
Usage |
| General subdivision |
Study and teaching. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://goo.gl/pcUKYM">https://goo.gl/pcUKYM</a> |
| Link text |
Publisher's Website. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Matériaux mélangés |
