Accompanying "MultiROM" also includes audio tracks that can be played on a conventional CD player. Interactive exercises require a computer.

Includes a glossary, appendices and transcript.

SUMMARY:

"English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing and advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course, of for self-study. English for Marketing & Advertising will help prepare you to work internationally in this profession.

Key Features of the Book:
A wide range of material targeting key areas of marketing, advertising, and corporate communication
Tip boxes addressing key language points, useful phrases, and strategies
DID YOU KNOW? boxes addressing language and cultural issues
Stimulating role-plays for pair work and group tasks
STARTER section at the beginning of each unit with warm-up and awareness-raising activities
OUTPUT section at the end of each unit with activities to encourage discussion and reflection
Appendix including answer key, transcript, A-Z wordlist, and a glossary of marketing terms

Key Features of the MultiROM:
Realistic listening extracts
Interactive exercises to practise communication, useful phrases, and vocabulary" (Book cover).

CONTENTS:

1. Introduction to marketing and advertising

Topics Jobs and responsibilities
Corporate identity, logos
Branding

Skills Talking about job descriptions Presenting your ideas

2. Finding the customer

Topics Market research
Customer profiles
Data collection
A telephone survey

Skills Giving and asking for opinions Agreeing and disagreeing Market research terms Asking questions Writing reports

3. Planning a marketing strategy

Topics The marketing plan
The four Ps
Pricing and positioning strategies

Skills Writing emails Writing a positioning strategy
Giving a presentation

4. Creating ads

Topics The AIDA model for advertising
Working with an ad agency
Advertising channels
Rate sheets

Skills Discussing an ad campaign Giving feedback

5. Marketing tools

Topics Distribution channels
Types of discount
Types of retailer
Telemarketing
Direct marketing

Skills Telephoning - getting through Writing to a customer (direct mailing)

6. Presenting your public face

Topics Public relations
Websites as a marketing tool
Sponsoring
Effective press releases

Skills Getting customer quotes
Writing press releases Writing a holiday letter

7. Marketing through trade fairs

Topics Giveaways
Organizing events
Attending a trade fair

Skills The language of trade fairs Socializing Reporting on a trade fair visit

Appendix:
Test yourself
Partner Files
Answer key
Transcripts
A-Z word list
Glossary
Useful phrases and vocabulary

Intended for marketing and advertising professionals who need to communicate confidently and effectively in English.
Intermediate B1 (CEFR)